UGC Marketing Manager

Aquent is thrilled to partner with an innovative and rapidly expanding mobile consumer platform that is revolutionizing personalized self-discovery and daily routines. With a vibrant community of over 500,000 active users, this forward-thinking company harnesses AI-powered insights to empower individuals on their personal growth journeys. This is an exceptional opportunity to join a dynamic team at the forefront of digital well-being, where your expertise will directly shape the future of a product utilized by hundreds of thousands globally, making a tangible impact on their lives.

Are you a visionary growth strategist and operator ready to ignite and scale a category-defining creator program? We are seeking a dynamic leader to build and manage a high-volume user-generated content (UGC) engine from the ground up. In this pivotal role, you will directly influence the platform's reach, engagement, and overall growth trajectory. Your strategic initiatives will not only drive significant impact but also cultivate a thriving community of creators, ultimately enhancing the user experience and solidifying the company's position as a leader in its space.

What You'll Do

• Lead the end-to-end development and scaling of a high-volume UGC creator engine, establishing the foundation for continuous growth and innovation.
• Recruit, onboard, and manage a robust network of 50 to 100+ micro-creators, strategically optimizing for content volume and implementing incentive-based models to maximize output.
• Direct and empower a remote support team of 5 to 10 individuals, ensuring seamless day-to-day coordination and operational excellence across all program initiatives.
• Implement and optimize automated workflows utilizing cutting-edge tools such as Zapier, Make, and advanced AI platforms to streamline creator sourcing, outreach, brief delivery, and content repurposing.
• Develop and maintain sophisticated attribution tracking models to meticulously analyze performance, return on investment (ROI), and conversion metrics across all creator campaigns, ensuring data-driven decision-making.
• Oversee broader influencer collaborations, including strategic contract negotiations and cultivating long-term talent relationships across major platforms like TikTok, Instagram, and YouTube.
• Proactively identify and capitalize on high-converting content trends, viral hooks, and innovative creative formats, ensuring the platform remains at the forefront of digital engagement.
• Collaborate closely with leadership to shape overall growth strategy, refine brand positioning, and successfully launch major product features.
• Lead the strategic development, hiring, and management of a high-performing growth marketing department, encompassing multiple acquisition disciplines and fostering a culture of continuous excellence.
• Expand strategic oversight into critical growth areas including paid media (Meta/Google advertising), App Store Optimization (ASO), organic social, SEO, and community engagement initiatives.
• Drive impactful product marketing workflows, overseeing the execution of push notifications, lifecycle emails, and feature rollout campaigns to effectively engage and retain users.

What You'll Bring

• 4 to 8 years of hands-on experience in performance marketing, creator management, or social-first growth strategies.
• A proven track record of successfully building and managing high-volume UGC or influencer programs from scratch, ideally within a consumer app or high-growth brand environment.
• Demonstrated experience delegating to and effectively directing remote or cross-functional support teams, ensuring cohesive execution.
• Exceptional analytical capability with deep expertise in marketing attribution, campaign measurement, and performance optimization.
• A systems-first mindset with fluency in leverage-enabling tools like AI platforms, Zapier, or Make to automate operational workflows and enhance efficiency.
• Strong charisma and outstanding interpersonal skills, essential for managing high-touch creator relationships, combined with rigorous analytical abilities to drive results.
• A deep understanding of social media algorithms, modern content trends, and the dynamics that drive organic virality.

Bonus Points

• Experience scaling consumer mobile apps, subscription services, or high-growth viral brands.
• Familiarity with creator whitelisting, Meta/TikTok paid acquisition, or App Store Optimization (ASO).
• A personal passion for lifestyle, modern self-care, or personal growth digital platforms.