Associate Director of Direct Marketing and Analytics (0462U), University Development and Alumni Relations #89207

Departmental Overview

University Development and Alumni Relations (UDAR) strengthens Berkeley's excellence through engagement with alumni, parents, undergraduate and graduate students, and friends of the University, raising public awareness about Berkeley, and increasing private philanthropy. UDAR provides overall direction for the campus philanthropic advancement strategies and works to strengthen unit development in partnership with campus fundraisers. UDAR handles a range of central activities and services encompassing communications, stewardship, prospect development, and gift management.

Annual Programs: The Office of Annual Programs is the university's largest fundraising department, responsible for engaging thousands of alumni, parents, and students as donors and volunteers each year. The goals of this department are to: 1) increase the number of annual donors, 2) significantly raise the amount of discretionary funds for the Chancellor, the deans, and program directors, and 3) identify campaign/major donors for the campus. Programs include Parent and Family Philanthropy, Pipeline Development, and Direct Response Marketing. The department is made up of 28 employees and raises $16 million plus in private contributions from 55% of campus donors each year.

Position Summary

The Associate Director of Direct Marketing and Analytics partners with the direct response marketing team to drive and execute multi-channel fundraising campaigns and programs for campus partners while delivering targeted analytics for both marketing and pipeline development activities. This position focuses on analyzing donor and engagement metrics to refine annual giving pipeline strategies and leads cross-functional fundraising efforts to secure $1M+ annually.

Application Review Date

The First Review Date for this job is: October 15, 2026. For full consideration, please apply on or before the first review date.

Responsibilities

Fundraising Program & Client Management - 35%

• Designs, develops, and through vendors and professional staff, implements multi-channel direct marketing donor solicitation strategies for campus clients including the Chancellor, Deans, the Library and Cal Athletics. Develops annual plans.
• Works with vendors, External Relations & Marketing Communication, Web Team, Gift Services, Digital Philanthropy, Fund Management, Advancement Information Services and Campus Partners to pilot new gift solicitations and support on-going solicitation strategies. Manages own portfolio of solicitation projects, yielding a minimum of one million dollars raised annually.
• Analyzes solicitation and client results to guide future solicitation strategy. Recommends program and annual strategic plan improvements,
• Manages and maintains strong campus client partnerships.

Strategic Philanthropic Leadership - 35%

• Evaluates fundraising programs using advanced population and statistical analysis methods to track engagement and giving trajectories, and key donor behaviors.
• Converts and translates these population insights and behavioral trends into actionable annual program and mass solicitation strategies and communication workflows.
• In partnership with Annual Programs staff and cross-functional stakeholders, establishes operational guidelines or business rules to execute and optimize these multi-channel, cross-functional campaigns.
• Ensures that predetermined fundraising goals are met and implements program activities to achieve these goals. For example, can establish key performance indicators and benchmarks, and develop executive-level dashboards to measure success across multiple annual giving channels.
• Results have a major impact on the overall goals of direct response marketing and pipeline development philanthropy programs.

Innovation - 15%

• Develops and manages specialized fundraising and alumni engagement campaigns to identify, cultivate, solicit and steward prospects and donors to improve communication workflows and donor conversion rates across all annual program and direct response channels.

Staff and Vendor Management - 10%

• Leads or oversees the work of vendors, as well as professional and support staff involved in the implementation of multi-component fundraising programs and development of advanced analytics tools.

Institutional Representation - 5%

• May attend functions, meetings and serve on internal / external committees as a representative of the location, and to drive departmental vision and direction.

Required Qualifications

• Minimum of 4 years of fundraising experience, with a demonstrated understanding of development strategies, with a preference for knowledge of annual giving strategies, direct response marketing principles, pipeline development, and donor relations.
• Demonstrated experience in using advanced testing and piloting new solicitation strategies.
• Demonstrated ability to translate donor and prospect data into actionable fundraising strategies using advanced analytics concepts such as segmentation modeling, predictive analytics, and behavioral insights. Understands how technical teams (data engineers and analysts) use relational databases and tools such as SQL, Python, Tableau, and Excel to develop these concepts.
• Advanced working knowledge of all aspects of fundraising at the annual giving or leadership giving level within a complex, higher education institution, including current issues of concerns in higher education fundraising.
• Advanced knowledge of applicable laws, rules, regulations, policies, etc., especially in regards to data usage and fundraising practices.
• Demonstrated ability to use advanced written, oral and interpersonal communication skills, including political acumen, to establish and maintain good working relationships throughout the organization and with outside constituencies. Ability to make persuasive and compelling presentations of goals and objectives to key stakeholders and senior leadership audiences.
• Advanced organizational, analytical and critical thinking skills, including skill in creative and effective decision-making and problem identification / avoidance / resolution, and strong project management skills to execute, evaluate and improve programs.
• Very strong skills in maintaining confidentiality.

Preferred Qualifications

• Advanced working knowledge of UC Berkeley, its vision, mission, goals, objectives, achievements, and infrastructure, and/or the ability to learn.
• Strong understanding of fundraising data analytics concepts, such as a/b testing, segmentation modeling, predictive analytics, and behavioral insights.

Education / Training

• Bachelor's degree in related area and / or equivalent experience / training

Salary & Benefits

For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website.

Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience.

The budgeted annual range that the University reasonably expects to pay for this position is $130,000 - $140,000, commensurate with experience and salary placement guidelines.

• This is an exempt, monthly-paid position.
• This is a full-time (40 hours/week) Career position eligible for UC benefits.

How to Apply

To apply, please submit your resume and cover letter.

Other Information

• This role is eligible for a hybrid work arrangement, with up to 80% remote work. The position requires regular on-site presence at UC Berkeley and the ability to report to campus as needed to meet operational needs. The specific work arrangement will be determined in consultation with the supervisor and is subject to change based on business needs.
• This is not a visa opportunity. This position does not include sponsorship of a new consular H-1B visa petition that would require payment of the $100,000 supplemental fee.

Conviction History Background

This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.

Misconduct

As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegations or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer.

"Misconduct" means any violation of the policies or laws governing conduct at the applicant's previous place of employment, including, but not limited to, violations of policies or laws prohibiting sexual harassment, sexual assault, or other forms of harassment, discrimination, dishonesty, or unethical conduct, as defined by the employer. For reference, below are UC's policies addressing some forms of misconduct:

UC Sexual Violence and Sexual Harassment Policy

UC Anti-Discrimination Policy

Abusive Conduct in the Workplace

Equal Employment Opportunity

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

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