Associate Director of Insights & Optimization

Position responsibilities:

• Enterprise Analytics Strategy: Define the firm's overarching measurement framework, establishing high-value KPIs that link Marketing & Client Development activities to firm-wide growth and practice revenue.

• Democratized Dashboard Strategy: Lead the vision and architectural build of a democratized dashboard ecosystem, ensuring that self-service data tools are intuitive, accessible, and designed to empower MCD stakeholders with real-time, actionable insights.

• Audience Architecture & Governance: Lead the strategy for audience segmentation and lifecycle modeling, ensuring the firm has a unified, governed approach to how we define and target clients.

• Executive Data Storytelling: Act as the primary "MCD Data SME" for leadership, translating complex analytical findings into clear, high-impact narratives that inform strategic pivots.

• Team & Resource Leadership: Direct a team of analysts and oversee the offshore delivery model, ensuring high-velocity reporting output without sacrificing strategic depth.

• Cross-Functional Alignment: Partner across teams to align their specific goals with the firm's central data-backed frameworks.

• Optimization Framework Development: Architect the "Optimization Guidance" model, establishing the process by which the MCD uses performance data to reallocate spend and resources or report out on campaign efficacy.

• Data Stewardship & Ethics: Oversee the integrity of the MCD data ecosystem, ensuring compliance with firm-wide standards while maximizing the utility of data.

• MarTech Roadmap Integration: Serve as a key stakeholder in the evolution of the firm's data lake and BI tools (e.g., Tableau, PowerBI, CRM analytics), ensuring the stack supports advanced attribution.

• Impact Reporting: Own the delivery of "en masse" and bespoke reporting, demonstrating the holistic impact of the MCD organization on the firm's market position and pipeline.

• People Leader:

• Serve as direct supervisor and mentor to direct reports

• Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests

• Support business professional development and continued educational opportunities

• In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events

• All other duties as assigned or required

Skills and experience:

Required:

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications

• Ability to work extended and/or weekend hours, as required

• Ability to travel, as required

• 8+ years of applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function), with 4+ years management experience (some at the senior level preferred)

• Hands-on experience in audience segmentation strategy and creation, including advanced reporting, querying, and cross-filter logic in CRM, MAP, and orchestration technologies

• Basic to advanced data manipulation, analysis and visualization skills (e.g. advanced Excel skills, SQL, PowerBI)

• Ability to deliver business-focused insights and data storytelling to xFunctional stakeholders

• Bachelor's Degree

Preferred:

• Prior legal industry experience

Competencies:

• Entrepreneurial by nature

• Excellent attention to detail

• Approaches tasks through a lens of quality and consistency

• Approaches tasks through a digital first lens

• Exceptional interpersonal and communication skills with ability to facilitate and solve problems

• Ability to organize, prioritize and coordinate multiple activities often under tight timelines

• Takes a consultative approach to set goals, drive projects, and achieve outcomes

• Strong judgment

• Team-player with collaborative spirit

• Unwavering ability to handle and maintain confidentiality regarding firm information, projects,client data

• High level of professionalism at all times

• Demonstrated ability to lead through influence and develop talent

• Proactive, analytical mindset

• Effective presentation skills