Digital Marketing Coordinator

General Purpose

The Digital Marketing Coordinator supports the execution of Alpine Bank's digital and social media initiatives. This role focuses on content publishing, community engagement, performance reporting, and brand consistency across digital channels.

This position plays an important role in strengthening customer engagement and maintaining the Bank's online presence in alignment with established marketing strategy, compliance standards, and brand guidelines. This position can be based out of any of Alpine Bank location depending on space availability.

Essential Duties/Responsibilities

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Manages the overall digital client and prospect outreach platform for the company, including email, social media and transmission technologies (RSS, subscription, etc.).
• Works with Digital Marketing Manager to create an effective email strategy, including access to CRM, digital outbound platform, and overall reporting.
• Creates and monitors overlapping multi-variant outbound campaigns, creating a focus on client engagement from top of funnel to bottom of funnel.
• Executes daily publishing, scheduling, and monitoring of content across email and social media platforms in alignment with approved marketing strategy and content calendars.
• Works with alternative staffing to compile, analyze, and distribute recurring performance reports; provide insights on engagement, audience growth, and content effectiveness.
• Collaborates with the web team to create effective digital journeys, including campaign logistics and digital roadmap user experience expectations.
• Maintains and enforces brand standards across digital platforms, collaborating cross-functionally to ensure visual and messaging consistency.
• Ensures all digital communications align with Alpine Bank's values, regulatory requirements, risk management standards, and internal approval processes.
• Assist with coordination of third-party vendors related to digital tools and reporting.
• Regular and reliable on-site attendance is required as an essential function of this position.
• Performs other duties as assigned.

Employees are held accountable for all duties of this job.

Job Qualifications

Knowledge, Skills, and Ability:

• Understanding of contemporary MCCM platforms, email and digital media channels and integration with enterprise CRM; optimizing content to engage users and drive user engagement.
• Understanding how to create multi-variant campaigns with usage of all digital platforms including email, social media and website inclusion.
• Proficient in MS Office suite (Word, Power Point, Excel).
• Analytics fluency (engagement rates, impressions, CTR) and the ability to communicate to senior management in an effective way.
• Basic understanding of SEO principles and digital content optimization.
• Ability to manage multiple projects simultaneously, prioritizing as necessary.
• Strong verbal and written communication skills.
• Communicates and collaborates with team members to ensure superior results and team success.

Education or Formal Training:

• Bachelor's Degree in Marketing, Communications, New Media, Public Relations or related field.
• Possession of, or ability to obtain, a valid State of Colorado Driver's License is required.

Experience:

• One to three years of social media marketing and communications experience preferably in a banking environment.
• An equivalent combination of education and experience may be substituted on a year-to-year basis.

Working Conditions

Working Environment:

This job operates in a professional office environment. After successful training in the role, the role allows for a hybrid schedule to include remote work and in office. In-office attendance requires a minimum of three (3) days per week. This arrangement can be modified at any time, at management discretion. This role routinely uses standard office equipment such as computers, phones, and multifunction printers. Travel to conferences, meetings, and branch locations is necessary from time to time. Evening and weekend hours should be anticipated.

Physical Activities:

These are representative of those which must be met to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk and hear. This is largely a sedentary role. Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus. Employee may have to lift up to 25 pounds.

Note: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.

Starting Rate of Pay is from $65,000.00 to $75,000.00 per year, depending on experience.

For an overview of our employee benefits please visit: Alpine Bank Careers Page

Position anticipated to close July 24, 2026, or until filled.