Operations Specialist (Growth Marketing Infrastructure)

The Operations Specialist acts as a vital bridge between the Growth Marketing team and Production and Engineering partners. Instead of building front-end marketing journeys day-to-day, this technical systems thinker manages platform configuration data, supports backend automated pipeline management, and serves as a relentless advocate for marketing usability improvements. If you understand development principles but prefer to apply that knowledge from a strategic marketing perspective-ensuring enterprise automation tools operate flawlessly-this role is for you.

• Location: New York, NY
• Schedule: In-Office T/W/Th; Remote M/F
• Pay Comments: W2, weekly pay, benefits, 401k w/ match
• Background screening required

Core Responsibilities:

• Technical Translation & Alignment: Act as the primary liaison between Marketing, Mercury Production, and Engineering. Translate complex marketing use cases into technical platform requirements and vice versa.
• Platform & Pipeline Governance: Support backend platform setup, data configuration, and downstream pipeline management. Work with data engineers to validate data mapping and identify ETL or sync issues.
• Usability Advocacy: Continuous assessment of internal platform tooling. Proactively identify operational gaps, features, and workflow bottlenecks to advocate for scalability and interface improvements.
• Operational Knowledge Cultivation: Document platform architectures and build comprehensive playbooks/SOPs that empower execution teams to leverage tooling seamlessly.
• System Integrity Monitoring: Monitor data accuracy, campaign orchestration flows, and overall platform health to prevent downstream execution anomalies.

What This Role IS:

• A Systems Thinker: Manages data schemas, backend platform setup, and pipeline data.
• An Automation Architect: Highly comfortable working within the technical configuration panels of automation platforms.
• A Usability Advocate: Pushes engineering and production teams for better UI, features, and platform tools.
• A Technical Liaison: Successfully bridges the communication gap between Marketing and Engineering teams.

What This Role IS NOT:

• A Journey Builder: Does not spend the day dragging-and-dropping routine email or push execution sequences.
• A Developer: No coding, Apex development, Javascript, or setting up deployment repositories required.
• A Content Creator: Does not design creative templates, write copy, or manage assets.
• An End-User Operator: Is not responsible for executing the day-to-day deployment schedules.

Key Qualifications:

• 5-7 Years of Experience in marketing operations, platform engineering support, or lifecycle systems management.
• Deep System Familiarity: Highly comfortable navigating the technical backend of enterprise automation platforms (e.g., Salesforce Marketing Cloud, Braze, or Oracle Responsys).
• Technical Literacy: Ability to understand data logic, APIs, and data infrastructure layout without being a professional coder. Strong data analysis/SQL querying proficiency is highly preferred.
• Cross-Functional Mastery: Proven ability to collaborate effectively with software and data engineers, standing your ground on data requirements while respecting engineering constraints.
• Attention to Detail: Bulletproof execution mindset when dealing with mass-scale customer data schemas and platform integrations.
• Thrives in Ambiguity: Ability to map out clear operational procedures from unrefined, complex technical requirements.

Education

• BA/BS preferred, or equivalent practical work experience.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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