Director of Sales

SPIRE Hospitality is a management company specializing in creating memorable guest experiences and delivering best-in-class service at our hotels and resorts across the country. We ensure you have the support, tools and opportunities you need to get the job done, grow as an individual, and excel in your hospitality career.

Temporary benefits consisting of EARLY PAY OR EARNED WAGE ACCESS get paid before payday and wonderful hotel discounts!

The Director of Sales is responsible for leading all sales and revenue generation efforts for the Seattle Airport Marriott, a 462-room full-service Marriott hotel. This position develops and executes strategic sales initiatives that maximize occupancy, ADR, market share, and profitability, with a primary focus on Business Transient (BT), Airline Crew, Corporate, and Government business segments. While maintaining a healthy group base, the Director of Sales will drive revenue through market penetration, account development, and strong relationships within the airline and corporate travel sectors.

The Director of Sales serves as a key member of the Executive Committee and works closely with Revenue Management, Operations, and Marriott Global Sales to ensure achievement of all revenue and guest satisfaction goals.

Compensation: Salary $114,400 USD

---

Essential Responsibilities

Sales Leadership

* Lead, mentor, and develop the Sales and Events team to achieve revenue goals and market share objectives.

* Establish annual sales strategies, account plans, and action plans aligned with ownership and Marriott objectives.

* Drive a proactive sales culture focused on prospecting, account growth, and customer retention.

* Conduct regular sales meetings, coaching sessions, and performance reviews.

Business Development

* Maintain and grow key Business Transient, Airline Crew, Corporate, and Government accounts.

* Develop relationships with airline procurement teams, crew housing coordinators, travel managers, and corporate travel buyers.

* Identify new revenue opportunities within the airport, airline, and regional corporate markets.

* Represent the hotel at industry events, networking functions, and customer engagements.

Revenue Strategy

* Partner closely with Revenue Management to optimize pricing, inventory, and market segmentation strategies.

* Analyze market trends, competitor activity, and demand patterns to maximize revenue performance.

* Participate in weekly revenue strategy meetings and forecasting sessions.

* Utilize data and analytics to drive account production and profitability.

Marriott Systems & Brand Compliance

* Maintain expert-level proficiency with Marriott sales systems and tools.

* Utilize Marriott's C.I.T.Y. platform to manage account activity, opportunities, lead generation, and customer engagement.

* Leverage Marriott PMS systems and reporting tools to support sales initiatives and business analysis.

* Ensure compliance with Marriott brand standards, sales processes, and reporting requirements.

Reporting & Financial Management

* Prepare monthly sales reports, forecasts, and business reviews.

* Monitor pace, booking trends, and market share performance.

* Collaborate with hotel leadership to develop annual budgets and strategic business plans.

* Manage departmental expenses within budget guidelines.

Customer Relationship Management

* Maintain strong relationships with key clients, airline partners, Marriott Global Sales representatives, and local business organizations.

* Conduct regular client visits, site inspections, and customer appreciation events.

* Ensure high levels of customer satisfaction and retention.

---

Qualifications

Required

* Minimum 5 years of hotel sales leadership experience in a full-service hotel environment.

* Proven track record of achieving revenue and market share goals.

* Strong understanding of Business Transient, Corporate, and Airline Crew business segments.

* Experience managing large-volume corporate accounts and negotiated rate programs.

* Knowledge of Marriott sales processes and brand standards.

* Proficiency with Marriott C.I.T.Y.

* Experience utilizing Marriott PMS systems and related reporting tools.

* Strong financial acumen with the ability to analyze trends, forecasts, and performance metrics.

* Excellent leadership, communication, presentation, and negotiation skills.

* Ability to work collaboratively across departments and lead through influence.

Preferred

* Previous Marriott-branded hotel experience.

* Experience in an airport hotel environment.

* Established relationships within airline crew housing and airline procurement sectors.

* Experience with Marriott Global Sales and national account programs.

* Familiarity with ProfitSword reporting and business intelligence tools.

* Bachelor's degree in Hospitality Management, Business Administration, Marketing, or related field.

---

Key Competencies

* Strategic Sales Leadership

* Revenue Optimization

* Airline Crew Business Development

* Corporate Account Management

* Marriott Brand Expertise

* Market Analysis

* Team Development & Coaching

* Financial Acumen

* Relationship Building

* Negotiation & Closing Skills

* Forecasting & Reporting

* Customer Focus

---

Performance Metrics

* RevPAR Index (RGI)

* Occupancy and ADR Growth

* Business Transient Revenue

* Airline Crew Revenue Production

* Market Share Growth

* Account Retention and Acquisition

* Sales Goal Achievement

* Marriott Guest Satisfaction Scores

* Forecast Accuracy

* Team Engagement and Development

The Seattle Airport Marriott seeks a results-driven sales leader with strong Marriott experience, expertise in Business Transient and Airline Crew segments, and the ability to drive revenue growth in a highly competitive airport market.