Corporate Product Manager

The primary focus for the Corporate Product Manager I position is to achieve or exceed revenue and profitability objectives for the assigned product or category. The Product Manager is a product expert and manages (or partners with team) all aspects of the IMS Product portfolio: sales, catalog publications, marketing content, field sales support, request for proposal, pricing and sales and operations training for the entire IMS geography. The position is a mixture of downstream and upstream marketing with balanced focus on new product development and initiatives centered on marketing & sales strategies and execution, including sales support in the field with demos and trade shows.

This position is hybird and will require working in our Birmingham, AL office.

Marketing Strategy Development, Execution & Program Management
* Work closely with managers to increase product penetration / win rate through the development of tools and programs that provide a seamless approach to selling value and driving repair.
* With the support of direct manager, collaboratively identify issues, opportunities and associated strategies within assigned product areas through frequent conversations and interactions with Customers, sales leadership and account managers
* Support and participate in sales meetings, national & regional conferences and events, field demos and trade shows.
* Communicate with field representatives to assure awareness of product changes, pricing changes, new sales tools, corrective measures, product training and education.
Procedural & Product Planning
* With guidance and support from direct manager, collaborate with NA sales and marketing leadership on the development/execution of Plans of Action (POAs) and new product launches.
* Identify Key Opinion Leaders (KOLs) and Key Accounts (KAs) in the OR /medical community -often related to product areas of focus
* Gain a general understanding of the competitive product marketplace
* Keep informed on current market trends and sales analysis to sharpen ability to plan, review, adjust and approve product/procedural plans, including the identification of future product development opportunities
* Working closely with direct manager, understand approach to pricing strategy stewardship within assigned product categories
Market Research & New Product Development
* Provide leadership in all phases of the Stage Gate process making sure to leverage direct manager
* Provide commercial and clinical Voice of Customer supporting recommendations for NPD based on qualitative and quantitative research.
* With guidance from direct manager, support cross-functional new product development teams with market objectives when completing documentation (i.e. PRD, IOS, Labeling, etc.), feasibility testing, and risk analysis for new products and line extensions
* Participate in planning and preparation for new product launches including forecasting, sales collateral, equipment evaluation requirements, pricing guidelines, and product training to drive new repair opportunities.
* Review industry publications and practices to ensure products meet Customer needs and industry guidelines

Required
* BA or BS degree in Marketing, Communications or a related field
* 3+ years of relevant business experience
* 0-2+ years of experience in Marketing
* Excellent verbal, written and interpersonal skills
* Exhibit a strong sense of urgency for executing strategic plans and achieving product revenue goals
* Fluent in Microsoft Office Applications
* Oracle, Tableau, and Salesforce preferred
* Overnight travel required 20% of the time

We value our employees and are committed to providing a comprehensive benefits package that supports your health, well-being, and financial future.

Here is just a brief overview of what we offer:

* Base Salary + Incentive Compensation Program
* Robust Sales Training Program
* Paid Time Off + 9 Corporate Holidays Per Year
* Excellent Healthcare, Dental, and Vision Benefits
* Healthcare and Dependent Flexible Spending Accounts
* Long/Short Term Disability Coverage
* 401(k) with a Company Match
* Parental Leave
* Tuition Reimbursement Program
* Additional Add-On Benefits/Discounts

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