Senior Manager, Marketing & Funnel Analytics - Aurora, IL

WE ARE AUDIONOVA

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Senior Manager, Marketing & Funnel Analytics

Salary: $123,000.00-$140,000.00 + Bonus

Location: Aurora, IL/Hybrid

Hours: 8:30am-5:00pm Mon-Fri

Role Summary:

The Sr. Manager, Marketing & Funnel Analytics will lead the buildout of AudioNova's marketing measurement foundation across the full patient journey, from lead generation and CRM engagement through call-center conversion, appointment outcomes, purchase, retention, and revenue realization.

This role is joining at an important transformation point, and will help move the organization toward trusted, standardized, and actionable performance visibility by defining measurement methodology, improving reporting infrastructure, building PowerBI dashboards, and creating cross-functional alignment on how performance is measured.

Key Responsibilities

Marketing, CRM & Patient Journey Analytics

* Lead analytics across the entire patient journey from lead to loyalty inclusive of our key patient journey stages: lead intake, appointment booking, appointment reminders, no-show and cancel recovery, tested-not-treated follow-up, post-purchase onboarding, service reminders, retention, reactivation, and winback.

* Analyze campaign performance across email, SMS, direct mail, paid media, website, call center, and clinic-driven touchpoints.

* Develop patient and customer lists to support targeting, segmentation, audience sizing, suppression logic, channel eligibility, campaign prioritization, and personalization strategies.

* Identify trends, opportunities, and gaps in campaign performance, patient behavior, conversion, revenue, retention, inefficiency, and operational friction.

Funnel Measurement & Reporting

* Build standardized performance views by channel, campaign, audience, source, market, clinic, call center outcome, appointment type, and lifecycle stage.

* Partner with CRM, call center, clinic operations, finance, technology, and leadership teams to ensure consistent reporting definitions and trusted performance visibility.

* Create clear performance narratives that explain what changed, why it changed, what it means, and what actions should be taken.

* Build, maintain, and improve PowerBI dashboards that provide clear visibility into marketing, CRM, call center, funnel, and patient journey performance.

Attribution, Methodology & Data Governance

* Own the development and ongoing improvement of marketing attribution methodology across online and offline channels.

* Define how marketing contribution is measured across campaigns, vendors, lead sources, CRM touchpoints, call center interactions, appointment outcomes, and revenue.

* Develop and maintain a data dictionary & reporting methodology, including funnel definitions, attribution rules, campaign taxonomy, source-of-truth logic, data limitations, and key business assumptions to improve consistency and shared understanding across functions.

* Identify data quality issues, tracking gaps, inconsistent definitions, and process breakdowns that limit reporting accuracy.

Experimentation & Test Measurement

* Lead measurement strategy for CRM and marketing tests, including A/B tests, holdout tests, and incrementality analyses.

* Partner with campaign owners to define hypotheses, audience splits, control groups, success metrics, and measurement windows.

* Analyze test results using appropriate statistical methods, including t-tests and statistical significance testing where applicable.

* Translate test outcomes into clear recommendations, including whether to scale, iterate, retest, or discontinue an initiative.

Cross-Functional Leadership & Change Management

* Partner across CRM, marketing, call center, clinic operations, technology, finance, vendors, and leadership to turn data into action.

* Drive alignment on reporting definitions, attribution logic, dashboard usage, and performance measurement standards.

* Solicit stakeholder feedback, identify adoption barriers, and improve reporting processes over time.

* Influence decision-making by making complex data clear, actionable, and trusted.

Candidate Profile

* 6-10+ years of experience in marketing analytics, CRM analytics, lifecycle analytics, funnel analytics, growth analytics, business intelligence, or a similar function.

* Experience leading analytics across multi-step customer or patient journeys, ideally in healthcare, retail, multi-location, call center, or appointment-based businesses.

* Strong experience with CRM, campaign analytics, customer segmentation, funnel reporting, attribution, and marketing performance measurement.

* Advanced proficiency with SQL, Excel, and Power BI.

* Experience building dashboards, performance scorecards, executive reporting, and self-service reporting tools.

* Strong understanding of A/B testing, statistical significance, test design, holdout methodology, and incrementality measurement.

* Experience working with online and offline data sources, including CRM, call center, website, appointment, revenue, paid media, and campaign data.

* Ability to define business rules, document methodology, build data dictionaries, and drive reporting governance.

* Strong analytical judgment with the ability to identify data quality issues, reconcile conflicting sources, and communicate limitations clearly.

* Excellent communication and storytelling skills, with the ability to translate complex analysis into business decisions.

* Strong cross-functional leadership skills and ability to influence stakeholders across marketing, operations, technology, finance, vendors, and leadership.

* Experience with GA4, CRM platforms, call center platforms, marketing automation systems, Python, R, or advanced statistical tools preferred.

We love to work with great people and strongly believe that a diverse team makes us better. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of race, color, creed/religion, sex, sexual orientation, marital status, age, mental or physical disability.