Social Content Editor (Reddit & LinkedIn Specialist)

Social Content Editor (Reddit & LinkedIn Specialist)

Other possible titles:

Content Strategist (Reddit & Thought Leadership)

Content Strategist, Community & Thought Leadership

Digital Brand Journalist

About the Role

Our established financial services client is seeking a versatile, voice-driven Content Strategist to bridge the gap between institutional expertise and digital community engagement. This isn't just about "posting"-it's about translating complex financial insights into the authentic language of the internet.

You will be the architect of a new Subreddit community and the ghostwriter behind high-level LinkedIn thought leadership. The ideal candidate knows how to navigate a corporate approval process without losing the "soul" of the content.

Key Responsibilities

Master the "Front Page": Build and execute a content calendar for a new branded Subreddit. You will "Redditize" existing long-form blog content into engaging, platform-native posts and craft original threads that spark genuine discussion.

Drive Thought Leadership: Partner with internal executives to ghostwrite LinkedIn Pulse articles. You'll turn proprietary research and raw data into compelling narratives that position our leaders as industry authorities.

SME Liaison: Act as a brand journalist by sourcing quotes and insights from internal Subject Matter Experts (SMEs). You will manage the relationship from the initial interview to the final sign-off.

Collaborative Strategy: Work closely with the Organic Social team to ensure all community content aligns with broader brand goals and compliance standards.

Required Skills & Qualifications

Reddit Fluency: You don't just "know" Reddit; you live it. You understand the nuances of reddiquette, the danger of being "too corporate," and how to build community trust.

Executive Presence: Experience interviewing senior leaders and the ability to professionally manage the feedback/approval loop.

Versatile Voice: You can pivot from a data-heavy white paper to a witty, conversational Reddit thread without breaking a sweat.

Finance Savvy: Previous experience in the financial sector is a significant plus. You should be comfortable (or quick to learn) discussing market trends, personal finance, or fintech.

The "Team" Factor: We need a solutions-oriented collaborator who stays positive under deadlines and enjoys the "build" phase of a new project.

Why This Role?

This is a rare opportunity to lead the entry of a major financial brand into the Reddit space. You'll have the backing of proprietary research and high-level SMEs, giving you the "ammunition" you need to create truly valuable content rather than just marketing fluff.

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