Paid Media & Growth Marketing Consultant

Our client is a distinguished e-commerce brand renowned for its commitment to quality and exceptional customer experience. They are currently navigating an exciting strategic shift, moving towards a subscription-first growth model to deepen customer relationships and expand their market presence. As a partner to Aquent, they are seeking top-tier talent to help shape this transformative period.

Are you a seasoned paid media and growth marketing expert ready to make a significant impact? We are seeking a visionary consultant to join a lean, dynamic e-commerce and membership team, playing a crucial role in defining and executing the strategy for a major brand transformation. This is a unique opportunity to build a foundational subscription-first growth engine from the ground up, directly influencing customer acquisition and retention, and driving the future success of a beloved brand. You will be instrumental in shaping the strategic direction of paid media, ensuring performance across both acquisition and retention channels, and translating data into tangible growth.

**What You'll Do:**

* Own and optimize paid media campaigns across acquisition channels with a dual focus on single-purchase and subscription product growth.

* Develop and execute strategies to fill the top of funnel for subscription prospects, build audience cohorts, and refine retargeting approaches.

* Manage and hold accountable our digital media agency - bringing a point of view, pushing back on vendor narratives, and driving toward efficiency.

* Partner with the Creative team to develop and iterate on assets (static and video) across paid channels.

* Work cross-functionally with Integrated Marketing and E-Commerce teams to align media plans with broader business goals.

* Own end-to-end campaign performance, including pixel implementation, data passing, and technical QA - ensuring tracking and measurement are sound.

* Support affiliate channel strategy and execution.

* Develop audience learnings and subscription cohort insights to inform ongoing paid strategy.

**Must-Have Qualifications:**

* Proven experience in performance marketing and paid media, with a strong command of acquisition channels including Meta (Facebook/Instagram), Google Search & Shopping, and Affiliates.

* Technical proficiency in pixel implementation, event tracking, and data passing.

* Strong analytical skills with the ability to translate data into actionable optimizations.

* Experience managing and directing a media agency relationship.

* Excellent communication skills - able to speak both consumer-facing language and technical fluency.

**Nice-to-Have Qualifications:**

* Subscription brand experience is strongly preferred, including DTC subscription models, membership programs, or loyalty-adjacent businesses (e.g., wine clubs, health/wellness subscription brands, or similar models).

* Agency background is a strong plus, demonstrating an understanding of how vendors operate and the ability to cut through the noise.

#LI-MM3

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.