Sr Manager, Brand Creative - Portfolio Vehicles

The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience.

Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

CREATIVITY IS OUR SUPERPOWER.It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:

The Vehicles Brand Creative team is seeking a visionarySenior Creative Managertohelpshape the future of some of the most iconic brands in the world-Matchbox, Disney Pixar Cars, and Thomas & Friends.

This leader will drive breakthrough, consumer-centric creative across global campaigns, content, retail, digital, live experiences, and brand ecosystems. This role is both a strategic thinker and a hands-on maker, someone who can define high level brand vision and execute at ground level. Idealcandidatemust inspire teams, influence stakeholders, and raise the creative bar in everything they touch.

What Your Impact Will Be:

• Define and elevate the creative visionforthis portfolio ofvehicles brands, ensuringdistinct equities,consistencyacross each brand, innovation, and cultural relevance.
• Lead the development of global, idea-led campaigns and brand systems that drive engagementacross audiencesand business results.
• Champion, design and developcohesive visual identities,brand foundations,narrativesand messagingforall brands
• Partner cross-functionallywith Marketing, Product Design, Packaging, Content, Digital, and Global teams to deliver best-in-class work.
• Provide clear,actionabledirection to internal teams and external agencies to produce high-impactcreative.
• Mentor, inspireand grow a multi-disciplinary team of designers, copywriters, and content creators.
• Effectively and clearly present and advocate creative work tocross functional teams andsenior leadershipto ensure clarity and alignment.
• Balance multiple high-profile initiatives, ensuringobjectivesare met and deliveredon timeandonbudget without compromising creative excellence.

What We're Looking For:

Experience & Education

• 8-10+years of experience in creative leadership roles (agency or in-house), witha strong foundationinbranding,artdirectionandgraphicdesign
• Proven success building and evolving global consumer brands.
• Demonstrated experience in digital, social, and content-driven ecosystems.
• Bachelor's degree in Design, Advertising, or related field (BFA preferred; advanced degreea plus).
• Proficiencyin Adobe Creative Suite and relevant creative production toolsrequired.

Skills Required

• A strategic, conceptual thinker who turnsinsightsinto powerful brand storytelling.
• A hands-on creative leader with deep design sensibility and high craft standards.
• A brand architectexperienced indefining and scalingbrand narratives and storytellingframeworks, andestablishing clear messaging andtone of voiceguidelines thatdriveconsistencyand impactacrossalltouchpoints.
• A culture-forward voice with strong awareness of trends across advertising, entertainment, gaming, retail, andsocial.
• Experienced in building and evolving iconic consumer brands across multi-generational audiences-from kids to collectors.
• A collaborative leader who thrives in a matrixed organization and builds strong cross-functional partnerships.
• An agency-savvy creative with experience directing and partnering with external agencies and production partners.
• A compelling communicator who can influence at all levels and inspire creative teams to do their best work

Core Capabilities

• Brand strategy and identity development
• Integrated campaign development (digital, social, retail, experiential, content)
• Visual systems and design leadership
• Multi-audience communication (youth, shoppers, adult fans)
• Creative direction acrossdigital, video, motion, animation,retail, experiential and environments,printandpackaging
• Agency management and vendor collaboration
• Team leadership, coaching, and creative talent development
• Executive-level presentation and storytelling
  
  

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience.Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don't meet every single requirement?At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.Join Mattel's Talent Community and start receivingexciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate:Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate:At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute:We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences.Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us athttps://jobs.mattel.com/andwww.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy