Recruitment Marketing Specialist

Recruitment Marketing Specialist (Field Service Technician Focused)

Location: Remote

Employment Type: Full-Time

Schedule: Monday through Friday, flexible between 7am ET and 8pm ET

About Unlimited Service Group

Unlimited Service Group is a high quality, locally focused commercial kitchen field service operation with a worldwide genuine OEM restaurant equipment parts distribution sister business. With 41 brands and over 155 locations across North America, Unlimited Service Group is driven by its mission to change industry standards by developing innovations solutions to support our customer and manufacturer partners. Dedicated to providing the highest quality parts, service, and customer experience, we take pride is assisting our customers in a personalized, friendly, and safety-focused manner that ensures every experience is an exceptional one. With a people-centered company culture, we are serious about growing and expanding and are looking for people who want to do the same! Learn more about us at www.unlimitedservice.com

Perks

• Strong Company Culture!
• Remote work opportunity
• Casual dress code
• All the traditional benefits like health insurance, 401k/401k match, employee assistance programs and time away - don't worry, we've got you covered.
• Enjoy the benefits of our Town Share program - Share in our company's success!

The Job at a Glance

Unlimited Service Group is seeking a strategic, performance-driven marketing leader to accelerate field service technician hiring across our 40+ brand portfolio nationwide. This role owns demand generation strategy, campaign execution, funnel optimization, and messaging specifically for recruiting commercial foodservice equipment technicians.

This is a marketing role that partners closely with Talent Acquisition to increase applicant volume, improve candidate quality, and build scalable hiring pipelines. Recruiting retains ownership of candidate evaluation and hiring decisions.

A Typical Day

Demand Generation & Pipeline Development

• Design and execute technician-focused marketing campaigns across paid and owned channels
• Build always-on candidate pipelines, including passive and semi-passive audiences
• Develop targeted campaigns for specific markets and talent segments identified by Talent Acquisition

Performance Marketing & Optimization

• Own performance across Indeed, Google, Meta, and related platforms
• Conduct A/B testing on messaging, creative, targeting, and landing experiences
• Track and optimize funnel metrics including applicant volume, quality, and conversion rates

Messaging & Employer Positioning

• Develop technician-specific employee value propositions and messaging frameworks
• Create compelling job ads, landing pages, and campaign content
• Ensure consistent, brand-aligned workforce marketing across regions

Cross-Functional Partnership

• Partner with Talent Acquisition and HR to align marketing strategy with hiring priorities
• Support referral initiatives and local market reputation campaigns
• Provide performance insights and recommendations based on data

To Land This Opportunity

• 3+ years in recruitment marketing
• Experience managing paid media campaigns and analyzing campaign performance
• Strong copywriting and campaign messaging skills
• Ability to translate hiring goals into measurable marketing strategies
• Preferred: Experience with recruitment marketing to skilled trades, hourly, or field-service audiences.
• Must be at least 18 years of age
• Ability to successfully complete background check and drug screening

Benefits

At Unlimited Service Group, we see employment as a reciprocal relationship; one where we set high standards for those who work here but also recognize and reward our team members for their contributions in the form of various company benefits.

• Competitive Compensation
• Insurance
• 401k and 401k Match
• Generous Time Away Program
• Employee Assistance Programs
• Employee Recognition Programs
• Town Shares Program - Share in our company's success!

Unlimited Service Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.