B2B E-Commerce Intern

New Era Cap, LLC. is an international lifestyle brand headquartered in Buffalo, NY with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for MLB, official sideline cap for NFL, and official on-court cap for NBA, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products.

Since 1920, this family-owned business has hired employees who are masters of their craft. We are innovators, architects of culture, experts, and forward thinkers. We demand excellence because we

The New Era Internship Program is a dynamic and disruptive opportunity designed to deliver an elite, authentic experience for students. Interns are encouraged to challenge conventional thinking, contribute progressive ideas, and deliver meaningful, high-impact work that drives our strategic initiatives. Supported by mentorship and professional development, New Era Interns are empowered to thrive in any career they pursue.

Interested in working with us? Check out this exciting opportunity at New Era Cap's Headquarters (HQ) building located in downtown Buffalo, NY. This role is 100% on-site, encouraging interns to collaborate and connect in person five days a week. HQ offers an inviting atmosphere, complete with an on-site cafe, fitness center, and Flagship store.

Summer 2026 Internship Snapshot

• The Internship Program is a full-time (40 hours) opportunity that runs May 20 through August 14
• In addition to your projects and tasks, New Era Interns will experience:
  • Networking Opportunities
  • Professional Development (i.e., workshops and learning sessions for resume building and personal branding, job searching, public speaking, etc.)
  • Community Service Day
  • Team Building Day
  • End-of-Internship Showcase to recognize your contributions and achievements

The Opportunity at Hand

The role of the B2B Intern is an integral member of the B2B Team, adding value through hands-on support of B2B email marketing, website content and layout updates, product accuracy audits, and daytoday operational execution.

This internship provides exposure to the intersection of marketing, ecommerce, and wholesale operations, offering the opportunity to contribute to live campaigns and customer-facing digital experiences while learning the fundamentals of B2B business within a global brand.

Projects & Tasks

• Assist with the execution and review of B2B email marketing campaigns, including content accuracy and basic performance reporting
• Support B2B website updates, including layout, banners, landing pages, and promotional content
• Review and maintain product accuracy across the B2B platform, ensuring correctness of product data, imagery, pricing, and availability
• Help identify and resolve product or content discrepancies across internal systems
• Collaborate with crossfunctional teams to support seasonal launches and ongoing initiatives
• Provide general B2B team support, including reporting, documentation, and operational assistance
• Participate in team meetings and contribute ideas
• Other projects and tasks as assigned

What you will need to make an impact

• Strong interest in email marketing, ecommerce, website experience, and digital merchandising
• Proficient in Microsoft Word, Excel, and PowerPoint, with the ability to learn new platforms quickly
• Understanding of or exposure to email marketing tools (e.g., Mailchimp or similar) is a plus
• Basic understanding of website layout, digital content, or user experience principles
• Exceptional attention to detail, especially related to product information and content accuracy
• Strong organizational skills with the ability to manage multiple tasks and deadlines
• Clear verbal and written communication skills
• Comfortable working cross-functionally and asking questions
• Analytical mindset with the ability to review data and identify discrepancies
• Proactive, curious, and eager to learn in a fast-paced environment
• Experience with ecommerce platforms, SAP, or PLM is a plus

Education and Experience

• Must be currently enrolled in a Bachelor's or Master's degree program in Marketing, Business, Ecommerce, Communications, Digital Media, or a related field
• Interest in sports, fashion, lifestyle brands, and/or B2B commerce preferred
• Previous experience with email marketing, digital content, website management, or retail/wholesale environments is a plus
  

This role is 100% in-person and requires on-site attendance five days a week at our Headquarters building located in downtown Buffalo. The hourly rate for this posted position is $17/hr. and pertains to candidates located in Western New York. Compensation is determined by a wide array of factors including but not limited to skill set, education, essential job duties and requirements, and necessary experience.

As an intern, you'll enjoy a range of perks, including paid parking, exclusive discounts on apparel and headwear, and professional development opportunities right here on-site. We can't wait for you to experience all that our dynamic workplace has to offer!

#LI-Onsite #LIOnsite #LI Onsite