Retail & Brand Activation Intern

New Era Cap, LLC. is an international lifestyle brand headquartered in Buffalo, NY with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for MLB, official sideline cap for NFL, and official on-court cap for NBA, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products.

Since 1920, this family-owned business has hired employees who are masters of their craft. We are innovators, architects of culture, experts, and forward thinkers. We demand excellence because we

The New Era Internship Program is a dynamic and disruptive opportunity designed to deliver an elite, authentic experience for students. Interns are encouraged to challenge conventional thinking, contribute progressive ideas, and deliver meaningful, high-impact work that drives our strategic initiatives. Supported by mentorship and professional development, New Era Interns are empowered to thrive in any career they pursue.

Interested in working with us? Check out this exciting opportunity at New Era Cap's Headquarters (HQ) building located in downtown Buffalo, NY. This role is 100% on-site, encouraging interns to collaborate and connect in person five days a week. HQ offers an inviting atmosphere, complete with an on-site cafe, fitness center, and Flagship store.

Summer 2026 Internship Snapshot

• The Internship Program is a full-time (40 hours) opportunity that runs May 20 through August 14
• In addition to your projects and tasks, New Era Interns will experience:
  • Networking Opportunities
  • Professional Development (i.e., workshops and learning sessions for resume building and personal branding, job searching, public speaking, etc.)
  • Community Service Day
  • Team Building Day
  • End-of-Internship Showcase to recognize your contributions and achievements

The Opportunity at Hand

The role of the Retail & Brand Activation Intern is an integral member of the Marketing team adding value through assisting with day-to-day Sport, Lifestyle and In-Venue Retail Activation projects, including but not limited to league tentpole event planning, analysis of retail account buys, competitive research, budget assistance, product seeding, and working cross-functionally to request marketing assets for accounts. This role will also be exposed to projects on the Brand Activation/Events side of the department.

Projects & Tasks

• Assist with NBA Draft & MLB All-Star Game event planning
• Participate in department meetings
• Draft program and event recap decks
• Request creative assets for relevant MLB, NFL & NBA on-field/court programs
• Support product seeding/shipping & receiving
• Master submitting purchase requests and invoices in Concur
• Develop creative briefs for Lifestyle Marketing initiatives
• Assist with various community events
• Keep all sensitive matters confidential
• Other duties as assigned

What you will need to make an impact

• Strong computer skills; Microsoft Word, Excel and PowerPoint and the ability to learn and utilize new systems
• Ability to establish relationships and interact with various levels within the organization
• Ability to manage multiple priorities, meet deadlines and efficiently prioritize workday to maximize productivity
• Strong verbal and written communication skills with the ability to communicate effectively and professionally
• Enthusiastic, pro-active, and positive person who adapts to change and with urgency and persistence
• The ability to be innovative and creative when handling difficult business challenges
• Exposure to the process behind consumer-facing events and marketing campaigns
• Knowledge of programs like Concur & BI/SAP

Education and Experience

• Must be currently enrolled in a Bachelor's program within Business Administration, Communication, Marketing, or a related field
• Experience working in corporate environment or at retail
• Experience using platforms like Concur and SAP a plus
  
  

This role is 100% in-person and requires on-site attendance five days a week at our Headquarters building located in downtown Buffalo. The hourly rate for this posted position is $17/hr. and pertains to candidates located in Western New York. Compensation is determined by a wide array of factors including but not limited to skill set, education, essential job duties and requirements, and necessary experience.

As an intern, you'll enjoy a range of perks, including paid parking, exclusive discounts on apparel and headwear, and professional development opportunities right here on-site. We can't wait for you to experience all that our dynamic workplace has to offer!

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