Description
Overview
We are seeking a strategic and hands-on Digital Marketing Manager to lead and execute our digital roadmap for a B2B manufacturing business that sells through a dealer network. This role is responsible for driving digital growth, increasing market share, and generating qualified leads by creating best-in-class digital experiences across platforms. The ideal candidate blends technical expertise, marketing strategy, and UX/UI sensibility, and thrives in a collaborative environment with Product Management and Sales.
Key Responsibilities
Digital Strategy & Roadmap
Develop, own, and execute the company's digital marketing roadmap in alignment with business and growth objectives.
Lead digital platform integrations across websites, CRM, marketing automation, analytics, and dealer systems to ensure a seamless customer and dealer experience.
Oversee the development, launch, and ongoing optimization of new and existing websites.
SEO, AEO & Digital Growth
Lead SEO and AEO (Answer Engine Optimization) strategies to improve visibility, rankings, and share of voice across search and AI-driven platforms.
Monitor performance, identify opportunities, and continuously optimize content and technical SEO to grow digital market share.
Campaign Execution & Lead Generation
Plan and execute digital promotional and product campaigns across owned, paid, and earned channels.
Partner closely with Product Management to translate product positioning into compelling digital content and campaigns.
Collaborate with Sales and dealer partners to drive qualified leads and support dealer success through digital channels.
User Experience & Conversion Optimization
Apply UI/UX best practices to ensure intuitive, engaging, and high-performing digital experiences.
Design and execute A/B testing and conversion optimization strategies to improve lead quality and volume.
Analyze user behavior and performance data to inform ongoing improvements.
Analytics & Performance
Track, analyze, and report on digital performance metrics, including traffic, engagement, lead quality, and conversion rates.
Use insights to refine strategy, improve ROI, and guide future investments.
Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
5+ years of experience in digital marketing, preferably in B2B manufacturing or industrial markets.
Proven experience managing websites, digital platforms, and marketing technology integrations.
Strong expertise in SEO, AEO, and digital analytics.
Hands-on experience executing digital campaigns that generate qualified B2B leads.
Solid understanding of UI/UX principles, conversion optimization, and testing methodologies.
Experience working cross-functionally with Product Management, Sales, and external partners or dealer networks.
Preferred Skills & Attributes
Strategic thinker with a data-driven mindset.
Comfortable balancing high-level strategy with hands-on execution.
Strong project management and communication skills.
Curious, adaptable, and eager to test, learn, and iterate.
Experience with CRM, marketing automation, CMS platforms, and analytics tools.
PlayCore and its family of brands considers applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, or any other legally protected status.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
|
PlayCore
Feb 13, 2026