Business Development & Marketing Specialist (Corporate)

Foley & Lardner LLP is a great place to work because of what we do and how we do it. Here, your unique perspectives, experiences, and abilities will be embraced and developed, so you can excel. Being a part of Foley means having the opportunities and resources necessary to gain experience, advance professional goals, and forge meaningful connections. It's a place where you can build your career and enjoy professionally satisfying work. We have over 2,300 people who are #HappyatFoley, and we think you will be too.

Foley & Lardner is currently seeking a Business Development & Marketing (BD&M) Specialist to join our team! The right candidate will have strong project management skills to assist the Business Law Department in managing and executing projects, programs, activities, and processes that support the Corporate Transactions, Tax, and Fund Formation and Investment Management (FFIM) practice groups. This position will report to the BD&M Manager to stay versed on emerging legal and market trends and help position the firm for increased revenue and profile raising opportunities.

Support areas within the Corporate Transactions practice group, including private equity, venture capital, capital markets and public company advisory, corporate governance, and mergers and acquisitions; Tax practice group, including estate planning, family office, private client services, and employee benefits and executive compensation; and Fund Formation and Investment Management practice group, including secondaries, sponsors, and institutional investors.
• Develop and maintain customized pitches/RFPs, presentations, and marketing materials
• Help execute the delivery of integrated profile-raising campaigns through conferences, seminars, webinars, client entertainment, and other events, including coordinating logistics, invitations, website development, digital and social media, client-facing material production, response tracking, and follow-up communications
• Create and distribute thought leadership materials, such as client alerts and industry outlooks, through mass mailings, digital media postings, and internal newsletters and alerts
• Update the firm's CRM database, including data entry, external mailings, and running reports
• Identify key memberships, sponsorships, and events that provide new sources for profile raising and lead generation. Assist lead attorneys with maximizing benefits.
• Track return on investment of business development and marketing activities
• Write submissions for relevant award programs and directories
• Conduct research and competitive analysis to identify opportunities to deepen existing client relationships, expand the client base, and increase external and internal visibility

• Bachelor's Degree required; Degree in marketing, business, or related field preferred
• Minimum of three (3) years of general marketing experience required, preferably in legal or a complex, consultative professional services organization
• Understanding of the legal industry and/or the financial services sector desired
• Excellent oral and written communication skills
• Strong interpersonal skills with the ability to work independently or cooperatively on a team
• Strong organizational and time-management skills with a high-level attention to detail
• Ability to prioritize, multi-task, and see projects through to completion

In support of transparency and equity in the workplace, Foley provides salary ranges for all positions. The figures below represent the full compensation range of this position. The actual offered amount will be between the range minimum and midpoint based on the following factors: education, experience, geographic market, and internal pay equity at Foley. #LI-Hybrid

Detroit, Milwaukee, Orlando, Salt Lake City and Tampa - $68,300 to $95,600
Chicago and Dallas - $75,100 to $105,200