Social Media Manager, Partners and Programs

Project ECHO has an amazing opportunity for a Social Media Manager to join our Communications & Marketing Team! This position will be critical to sustaining and growing support for Project ECHO.

A successful candidate will have experience and a track record of success operating at a high-level in a fast-paced environment. Experience in managing a variety of projects simultaneously while continuing to deliver on key priorities is desired.

As the Social Media Manager, you'll be responsible for:

• Creating, writing, editing, and managing all social media
  content related to programs and partners.
• Working with Project ECHO programs teams to post provided
  content or develop content for posts requested through an internal Social Media
  Intake Form.
• Staying abreast of
  social media best-practices, cross-channel updates, AI developments, and
  Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) content
  evaluation.
• Managing the newsletter and other digital tools for the
  Communications & Marketing Team and programs. Providing Communications
  Liaison guidance on optimizing program newsletters and digital practices.
• Collaborating with the Partner Development Team to enhance
  training materials such as slides, presentations, and one-pagers, that are
  focused on using social media for program recruitment and to develop program
  stories.
• Becoming an expert in partner and program audiences by
  building relationships with the Partner Development Team and programs teams;
  meeting regularly to discuss partner and program updates and milestones.
• Design and executive paid campaigns aimed at increasing
  program recruitment. Create target audiences, copy, and creative. Allocate ad
  spend budget across social media channels. Report expenses, outcomes, and
  learnings.
• Gathering photos and videos from programs and partners to
  build the Communications & Marketing Team's content library.
• Ensuring brand compliance in programs' digital
  communications and providing guidance through training materials.
• Developing and
  delivering workshops and trainings focused on supporting programs and partners
  with social media-based program recruitment.
• Using Sprout Social, Meta Business Suite, and LinkedIn
  Analytics to track post engagement and page performance and optimize content
  strategy based on these analytics.
• Sourcing partner
  and program stories by interviewing programs and partners, pulling quotes from
  interviews, capturing multimedia content (photos, videos, and audio recordings)
  and brainstorming content approaches.
• Co-managing social media pages and engaging with the
  community. Responding to comments and direct messages, reacting and commenting
  on tagged posts and partner posts, and developing engagement with targeted
  organizations in the global health, education, and capacity building landscape.

This role requires strong interpersonal skills and extraordinary competency in verbal and written communication. This position requires flexibility and excellent prioritization skills; one who performs well with minimal supervision with the ability to thrive and problem solve in a fast-paced working environment with competing deadlines. A successful candidate will be a relationship and community builder who is passionate about the organization's mission and values.

Project ECHO is committed to democratizing implementation of best practices in healthcare, education and other areas where first mile professionals need support. We do this by training universities, nonprofits, and dedicated individuals on facilitation skills and how to set up robust virtual communities of practice to be able to scale their own expertise and missions to the benefit of their local communities. Over the past 20 years, Project ECHO and our partners have trained more than 1,000 partners who make up our global network of Universities, ministries of health, and NGOs around the world. Examples of programs we and others run include infectious disease control (Hepatitis C, HIV), mental health and addiction treatment, literacy, math, climate mitigation and many more.

Project ECHO is funded in part by philanthropic grants and gifts from organizations such as the GE Foundation, the Helmsley Charitable Trust, the Bristol Myers Squibb Foundation, the Merck Foundation, Robert Wood Johnson Foundation and the US Government. Additionally, for programming benefitting New Mexico we receive support from the NM Legislature, the New Mexico Human Services Department and the New Mexico Department of Health.

Project ECHO prides itself on being a values-based organization and inclusive place to work. Our seven values include: Service to the Underserved, Democratization of Knowledge, Mutual Trust and Respect, Teamwork, Excellence and Accountability, Innovation and Learning and Joy of Work. We strive to find individuals who can embrace and exemplify these values. In addition, Project ECHO was named one of Albuquerque's Top Three Best Places to Work in 2023. This award recognizes organizations of all sizes with exceptional climates, team atmospheres, benefits, and employee engagement. For more information and a brief overview of benefits available please visit Project ECHO Newsroom.

See the Position Description for additional information.

High school diploma or GED; at least 7 years of experience directly related to the duties and responsibilities specified.

Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

• Experience sourcing program stories, creating social media content (graphics, photos, blogs, or short-form videos), and collaborating with diverse partners for mission-driven organizations.
• Experience addressing the social determinants of health and/or public health disparities through communications and/or direct service.
• Experience contributing to complex, long-term communications projects with multiple stakeholders.
• Experience creating trainings and presentations for multiple audiences and conducting learning sessions.
• Experience
  serving diverse communities and developing communications content that centers
  community voices and whole-person narratives.

Only applications submitted through
the official UNMJobs site will be accepted. If you are viewing this job
advertisement on a 3rd party site, please
visit UNMJobs to submit an application.

Positions posted with a Staff Type of Regular or Term are eligible for the Veteran Preference Program. See the Veteran Preference Program webpage for additional details.

The University of New Mexico is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or any other protected class.

The University of New Mexico requires all regular staff positions successfully pass a pre-employment background check. This may include, but is not limited to, a criminal history background check, New Mexico Department of Health fingerprint screening, New Mexico Children, Youth, and Families Department fingerprint screening, verification of education credentials, and/or verification of prior employment. For more information about background checks, visit https://policy.unm.edu/university-policies/3000/3280.html. Refer to https://policy.unm.edu/university-policies/3000/3200.html for a definition of Regular Staff.