Sr. Director, Communications

Located in North Carolina's third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1 most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall Street Journal - helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. The University's 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B.

University Communications elevates UNCG's reputation, advances institutional strategy, and fosters community pride through integrated marketing and communications initiatives aligned with its public mission as a student-centered research university. The department develops and executes strategic marketing and communications programs that enhance visibility, engage key audiences, and convey the University's distinctive value. Working collaboratively across schools, colleges, and administrative units, University Communications manages advertising, analytics, media relations, marketing campaigns, market research, content strategy, branding, digital engagement, sponsorships, and crisis communications to drive enrollment, build awareness, and strengthen relationships with stakeholders.

The senior director for communications serves as a senior leader within University Communications, overseeing UNCG's editorial strategy and execution across institutional channels. Reporting to the vice chancellor for strategic communications, the senior director leads the University's content strategy, manages the editorial process, and ensures messaging is coordinated, timely, and aligned with institutional priorities.

This role is responsible for integrating innovative practices and emerging technologies-including generative AI tools-into editorial workflows to improve efficiency, increase audience engagement, and enhance storytelling. The senior director manages and mentors communications staff, provides senior-level writing and editing, coordinates with the senior director for marketing on content calendars and visual asset needs, and leads high-profile communications initiatives. The role also oversees major content rollouts, maintains University editorial guidelines, and serves as a key member of the University's crisis communications team.