Thought Leadership Content Strategist

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Enterprise Marketing seeks a Content Strategist and Activation Operations Manager to join our Thought Leadership Team. This role supports the design and coordination of innovative, audience-first content-such as research, executive talking points, blogs, reports, and campaign kits-ensuring assets work cohesively across channels to engage priority audiences and drive business goals. The candidate will partner closely with demand marketing, PR and exec comms, web, creative, events, and regional teams to deliver on strategy and plans. This role will also have opportunities to excel in activation operations and measurement.

Key Responsibilities:

Content Strategy and development:

• Support the development of content strategy for Adobe's enterprise thought leadership program, including persona-based narratives aligned to defined customer journeys.
• Use data and insights to refine content and draft creative briefs that synthesize industry trends, expert input, and research into insightful, audience-centric stories.
• Collaborate with creative teams and SMEs ensure strategic alignment, accuracy, tone, and visual impact.
• Co-lead large-scale research projects with third-party vendors that can be developed into global research outputs (reports, data visualizations, articles, executive presentations, etc.)

Content Management, Measurement, and Operations

• Prepare content for amplification following established metadata, taxonomy, and version control standards to ensure easy discovery and reuse across the enterprise.
• Enable the broader marketing ecosystem to understand our strategy, available content, and usage through communication collaborator meetings.
• Maintain and update content in supply chain tools, and contribute to regular updates for leadership.
• Track and report on content performance metrics and share optimization insights with team members.
• Influence the documentation of content intake workflows specific to Thought Leadership cycles.
• Maintain collaboration spaces (e.g., SharePoint, field readiness platforms, content trackers) to ensure teams have organized, accessible resources, and audit regularly for accuracy, relevance, and usability.

Program Strategy:

• Support campaign and channel managers to recommend content alignment and assist with activation in relevant paid, earned, and owned
• Collaborate with web program managers, writers, and designers to ensure all content created is optimized for discoverability and engagement on business.adobe.com.

Qualifications:

• 8+ years of Content Strategy or related experience
• B2B marketing experience desired
• Experience with enterprise-scale, multi-channel content planning and execution
• Experience marketing customer experience/martech software
• Experience working with sr. leadership is a plus but not required
• Experience working with Workfront
• Bachelor's Degree or equivalent work experience

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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