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Senior Business Development Analyst

Berkeley Medical Center
United States, West Virginia, Martinsburg
2500 Hospital Drive (Show on map)
Sep 05, 2025
Welcome! We're excited you're considering an opportunity with us! To apply to this position and be considered, click the Apply button located above this message and complete the application in full. Below, you'll find other important information about this position. Provides support for business operations and growth across the system through reporting and visualization of demographic, market, encounter, and other data visualizations. Conduct secondary data research through the collection and interpretation of encounter and market data. Conduct primary data research including conducting interviews and administering questionnaires, surveys, and focus groups. Present data visually in a manner to support senior leadership decision-making. Build relationships with and among providers and leadership to support service analysis and growth. MINIMUM QUALIFICATIONS: EDUCATION, CERTIFICATION, AND/OR LICENSURE: 1.Bachelor's Degree in Business, Statistics, Math, Computer Science, or Market Research EXPERIENCE: 1. Five (5) years of experience in business intelligence, strategy support, analytics, data warehouse extraction, or data visualization. PREFERREDQUALIFICATIONS: EDUCATION, CERTIFICATION, AND/OR LICENSURE: 1. Certification in Market Research and/or Analytics 2. Certified Business Intelligence Professional (CBIP) certification 3. Master's Degree in Business Informatics and/or analytics 4. Tableau Certification EXPERIENCE: 1. Seven (7) years of experience in business intelligence, strategy support, analytics, data warehouse extraction, or data visualization. CORE DUTIES AND RESPONSIBILITIES: The statements described here are intended to describe the general nature of work being performed by people assigned to this position. They are not intended to be constructed as an all-inclusive list of all responsibilities and duties. Other duties may be assigned. 1. Monitor and Forecast demographic and health care service trends. 2. Develops reporting to support analysis of services and growth opportunities. 3. Consistently gather, validate, analyze, report, and act on data collected. 4. Measure effectiveness of physician placement, marketing tactics, and provider outreach. 5. Gather and analyze competitor data and market conditions. 6. Convert data into digestible information packets. 7. Convert relevant information into easily understandable visualizations. 8. Conduct primary research, including conducting interviews and administering questionnaires, surveys and focus groups. 9. Segment and analyze consumer and prospect data and customer preferences. 10. Build relationships with providers and service line management. 11. Gather, analyze and report regularly market share, referral, and trend data. 12. Create, update, and modify Tableau reporting to meet the needs of senior leadership, physicians, and other key stakeholders. 13. Suggest ideas for improvement or opportunities for data analysis. 14. Contribute to strategic planning efforts. PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 1. Requires extended periods of sitting. WORKING ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 1. Cognizant of environmental factors, infection control issues and maintains a safe environment. SKILLS AND ABILITIES: 1. Critical thinking/problem-solving, analytics, and interpersonal relationship building. 2. Proficient in data warehouse extraction and data visualization (Tableau, Power BI, etc). 3. Proficient in Microsoft Office software. 4. Knowledge of medical terminology. 5. Proficient verbal and writing skills. 6. Proficient mathematical skills. 7. Knowledgeable in data validation best practices Additional Job Description: Scheduled Weekly Hours: 40 Shift: Exempt/Non-Exempt: United States of America (Exempt) Company: BMC Berkeley Medical Center Cost Center: 511 UH Planning and Clinical Development Address: 2500 Hospital Drive Martinsburg West Virginia Equal Opportunity Employer West Virginia University Health System and its subsidiaries (collectively "WVUHS") is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. WVUHS strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state, or local law. All WVUHS employees, other workers, and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.