Director, Product Management - Firefly Web & Mobile Experience

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Join Adobe's boldest investment in generative AI as Director of Product Management for Firefly's web and mobile experience. Shape how millions of creators discover, experience, and build with AI-powered creative tools across our fastest-growing platform. This opportunity is ideal for a seasoned product leader who thrives at the intersection of product strategy, data science, and user experience in the rapidly evolving generative AI space.

Lead Platform Evolution
Drive strategic direction for Firefly's web and mobile platforms, managing a team of product managers across mobile apps, mobile web, and web app experiences. Guide cross-functional teams to deliver cohesive, high-impact user experiences.

Shape the User Journey
Own the critical early stages of the Firefly experience-from discovery and onboarding through initial engagement. Optimize performance, design seamless entry points, and ensure every early touchpoint feels intuitive and compelling using behavioral analytics and experimentation.

Drive Strategic Innovation
Navigate the rapidly evolving generative AI landscape where new capabilities and creative workflows emerge constantly. Play a pivotal role in finding opportunities, adapting to technological advances, and translating AI breakthroughs into intuitive user experiences. Evolve strategy through listening, pattern recognition, and calculated bets.

Deep Product Leadership Experience
10+ years building and scaling products in complex, high-growth environments with proven success leading product organizations through rapid expansion.

Data-Driven Decision Making
Fluency in analytics, experimentation frameworks, and behavioral data interpretation. Comfortable presenting to executives and diving deep into user funnels.

Deep Creative Workflow Understanding
Comprehensive knowledge of creative processes across multiple disciplines with deep empathy for creators' challenges and needs. Experience building products that meaningfully improve creative workflows and understanding of how AI is reshaping the creative process.

AI Product Expertise
Strong understanding of AI/ML product development, including agentic workflows, infrastructure requirements, and UX considerations unique to AI-powered tools. Experience with prompt engineering, model limitations, and designing intuitive interfaces for complex AI capabilities.

Leadership Philosophy
Track record of building high-performing, diverse teams. Lead with curiosity, urgency, and care, grounded in deep empathy for users and team members.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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California:

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Colorado:

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If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

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