Communication and Marketing Technical Officer - Arabic Language Proficiency

Program Overview

Sponsored by the Department of State's U.S.-Middle East Partnership Initiative (MEPI), the Tomorrow's Leaders Program offers undergraduate scholarships to exceptional students from the Middle East and North Africa (MENA). Tomorrow's Leaders study at world-class universities such as the American University in Cairo, the American University of Beirut, and the Lebanese American University while also participating in exciting internships, and enrichment workshops. Through their participation in the program, participants foster their critical thinking and strengthen their ability to find creative solutions to the challenges facing their communities, the MENA region, and the world.

Position Overview

This position is part of theAcademicProgramsTeam within the Global Connections Department at FHI 360, which designs and implements professional development exchanges and scholarshipprogramming, both in the United States and in third-countries. The Communication and Marketing Technical Officer is part of the Tomorrow's Leaders Recruitment's (TLR) Project and reports to the TLR Program Manager, assisting in the delivery of the program's marketing and communication plan. Outreach will be research-informed and use multiple platforms that can be scaled across various uses and deliverables. The plan includes strategies for advertising the TLR undergraduate and graduate scholarship programs to targeted audiences, encouraging them to visit the program's website and complete an application. The TLR marketing and communication plan also includes a standardized process for review and approval of all materials with NEA/AC, the program's funder, as well as communication protocols with U.S. Embassies and other stakeholders.

Additionally, responsibilities will include updating promotional materials and providing creative input for graphic design, web design, motion graphics, and video editing in accordance with established brand standards.

Accountabilities:

• Implements marketing communication plan to promote the Tomorrow's Leaders Program.

• Applies an understanding of project priorities to customize marketing outreach to target audiences across 12 countries/territories in the MENA region.

• Works with Tomorrow's Leaders Recruitment Team to coordinate the strategy across social media platforms for recruitment within marginalized and underserved populations, including refugees and individuals displaced by conflict

• In close collaboration with NEA/AC and U.S. Embassies, coordinates and supports a range of recruitment methods, and publication of information in press outlets, websites and social networking platforms such as Facebook, Instagram, LinkedIn Twitter, and WhatsApp.

• Oversees TL social media accounts. Expertise in paid social media campaigns, community management (engaging with the audience, responding to comments/messages, managing communities/groups, and leveraging user-generated content), curating content that fits the Tomorrow's Leaders Program's brand voice, and staying updated with trends. Experience with short-form video (primarily Instagram Reels), from creation to editing preferred.

• Maintains a social media posting calendar using Agorapulse.

• Develops print program materials utilizing high-definition images and ensuring information is available in English, Arabic, and French.

• Collaborates internally and externally to create engaging video content that promotes the Tomorrow's Leaders Program and highlights various programmatic events. Video editing skills a plus, direct experience managing video projects (conception, editing, distribution, etc) preferred. Experience with YouTube preferred.

• Serves as primary liaison to project vendors providing services such as photography, videography, graphic design, and editing.

• Contributes to program reports and NEA/AC data calls, as needed.

• Works with FHI 360 Corporate Communications team to coordinate inclusion of marketing communications in the organization's global networks.

• Experience with e-mail marketing platforms such as Mailchimp

• Maintains the program web site www.tomorrowsleadersprogram.org through proficiency in website management and demonstrated experience with content management systems (CMS) such as WordPress. Ensures content accuracy, relevance, and optimal user experience. Familiarity with website analytics tools to track performance metrics and make data-driven decisions for website optimization. Experience in implementing SEO best practices and knowledge of HTML/CSS is a plus.

• Perform other duties as assigned.

Applied Knowledge & Skills:

• Creative, innovative, and detail-oriented.

• Strong organizational skills, with the ability to work simultaneously on multiple projects to meet short deadlines and client vision/directives.

• Excellent skills in writing and editing.

• Strong oral communication skills.

• Demonstrated project management skills.

• Good analytical abilities, including understanding data and figures. Ability to analyze social media metrics and translate them into actionable insights to refine strategies.

• Expertise in Microsoft Office and editing and graphic design software (Adobe InDesign, Canva), Word Press experience preferred.

Education:

• Bachelor's Degree or its International Equivalent in communications, journalism, public relations, education, international affairs/development, political science, Middle East studies, or related field.

Experience:

• 2-4 years of experience in communications/marketing, writing/editing, publications, and strategic outreach, and/or related work; experience working in the global education or exchanges and scholarship field is preferred.

• Knowledge of Non-Governmental Organization (NGOs) and/or U.S. university processes and activities preferred.

• Possesses excellent written and oral communication skills.

• Speaking and writing skills in Arabic strongly preferred, French a plus.

• Demonstrates leadership ability.

• Demonstrates strong analytical, organizational, and problem-solving abilities and the ability to prioritize tasks.

• Possesses strong interpersonal skills with sensitivity to cultural diversity and understanding of the political and ethical issues addressed by FHI 360.

• Must be able to read, write, and speak fluent English.

Typical Physical Demands:

• Typical office environment.

• Ability to spend long hours looking at computer screen and doing repetitive work on a keyboard.

• Ability to sit and stand for extended periods of time.

• Ability to lift/move up to 5 lbs.

Technology to be Used:

• Personal Computer/Laptop, Microsoft applications (i.e., Office 365, SharePoint, Skype/Zoom/Teams), cell phone/mobile technology, and standard office equipment.

Travel Requirements:

• 10% - 25%

This job posting summarizes the main duties of the job. It neither prescribes nor restricts the exact tasks that may be assigned to carry out these duties. This document should not be construed in any way to represent a contract of employment. Management reserves the right to review and revise this document at any time.

FHI 360 is an equal opportunity and affirmative action employer whereby we do not engage in practices that discriminate against any person employed or seeking employment based on race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, marital status, physical or mental disability, protected Veteran status, or any other characteristic protected under applicable law.

Our values and commitments to safeguarding: FHI 360 is committed to preventing any type of abuse, exploitation and harassment in our work environments and programs, including sexual abuse, exploitation and harassment. FHI 360 takes steps to safeguard the welfare of everyone who engages with our organization and programs and requires that all personnel, including staff members and volunteers, share this commitment and sign our code of conduct. All offers of employment will be subject to appropriate screening checks, including reference, criminal record and terrorism finance checks. FHI 360 also participates in the Inter-Agency Misconduct Disclosure Scheme (MDS), facilitated by the Steering Committee for Humanitarian Response. In line with the MDS, we will request information from job applicants' previous employers about any substantiated findings of sexual abuse, exploitation and/or harassment during the applicant's tenure with previous employers. By applying, job applicants confirm their understanding of these recruitment procedures and consent to these screening checks.

FHI 360 will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws.

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FHI 360 fosters the strength and health of its workforce through acompetitive benefits package, professional developmentand policies and programs that support a healthy work/life balance. Join our global workforce to make a positive difference for others - and yourself.

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