Social Media Content Intern - Blue Diamond Barista

Blue Diamond Growers
United States, California, Sacramento
1802 C Street (Show on map)
Aug 19, 2025
Work Shift: Day Pay Type: Hourly Hourly Rate (if applicable): $23.00 Targeted Base Salary Range (if applicable): N/A JOB OVERVIEW: Blue Diamond Growers is looking for a creative, ambitious Social Media Content Intern to help amplify our foodservice innovation: Blue Diamond Barista Blend Almondmilk - the premium non-dairy milk that's winning over coffee professionals nationwide. If you're passionate about social media, love great coffee, and want to tell the story of a 100+ year farming legacy meeting modern coffee culture, this is your chance to make an impact from day one. This is a part-time internship based out of Sacramento, CA for 3 months with the potential to extend up to 6 months. RESPONSIBILITIES: What You'll Do: Content Creation & Strategy Create engaging Instagram content for Blue Diamond Barista Blend, including videos, static posts, carousels, and Stories Develop multi-platform content for Blue Diamond Almonds and Almond Breeze across TikTok, Facebook, X, LinkedIn, and other channels Tell the compelling "farm to cup" story connecting California almond growers ("Shakers") with coffee creators ("Baristas") Experiment with trending formats, Instagram features, and viral content techniques Tailor content approach based on platform-specific best practices and audience behaviors Analytics & Optimization Analyze Instagram performance for Blue Diamond Barista Blend and multi-platform metrics for other brands Track content performance and identify what resonates with coffee professionals and specialty coffee communities Provide data-driven recommendations to improve content strategy and increase engagement across all platforms Monitor competitor activity and industry trends in the rapidly growing plant-based foodservice market Help measure brand awareness in the specialty coffee and foodservice sectors Brand Development Help amplify Blue Diamond Barista Blend's unique positioning as the professional's choice for frothing, steaming, and blending Showcase our farmer-owned cooperative heritage and 100+ year legacy of almond innovation Collaborate with our Sacramento-based team to ensure brand consistency across all content Create content that connects our 3,000 California almond farmers with coffee professionals nationwide Stay current on foodservice trends, barista communities, and specialty coffee industry developments What We're Looking For: Education & Experience Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related field Demonstrated understanding of social media platforms and content creation Portfolio of personal or professional social media work (even class projects count!) Skills & Qualities Creative storytelling ability with an eye for visual content and brand heritage Strong understanding of Instagram best practices (Reels, Stories, IGTV, post optimization) Knowledge of multi-platform social media strategies (TikTok, Facebook, X, LinkedIn) Analytical mindset with ability to interpret social media metrics Interest in B2B marketing and foodservice industry dynamics Self-motivated and able to work independently in a remote environment Passion for coffee culture, agriculture, and/or food & beverage brands is a plus Barista or coffee industry experience preferred but not required Appreciation for authentic brand stories and farmer/artisan narratives WHY BLUE DIAMOND? In addition to working at the world's largest, state-of-the-art almond manufacturer, we offer a safe and collaborative team environment, with numerous opportunities for free training and career advancement. Check out the BDG Benefits, Health & Wellness GuideHERE . Grow your career. Partner with us. We Are the Almond People! Ready to get started? Apply now! Blue Diamond Growers (BDG) is an Equal Employment Opportunity Employer. BDG provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information. BDG also complies with all provisions of the U.S. Government's Executive Order 11246 dated September 24, 1965 and the rules, regulations and relevant orders of the Secretary of Labor.