Ecommerce Analytics Manager

Hi, it's nice to meet you! We are Avis Budget Group:

We are a leading global provider of transportation solutions, operating three of the most recognized brands in the industry: Avis, Budget, and Zipcar - the world's leading car-sharing network. Our employees are driven by a shared ambition to be at their best every day, so that together, we can become the best vehicle rental company in the world. We've been doing this for over 75 years, but we are humble enough to know that we can do things even better.

The impact you'd drive:

We are fueling up with top tech talent, to build upon our core strengths and to challenge the way we work, think, and behave - so that together, we can provide a better rental experience for our customers. No matter how big or small the idea, we are united by our innovative spirit. We believe that there is strength in togetherness. Strength in us having a common goal: to get our customers on their way quickly, safely, and sustainably. To expand our engineering culture, we're boosting our business with great people like you. Choose a career with us, and you'll be joining a team of driven people; performing with purpose.At Avis Budget Group, we're driven to be the best vehicle rental company in the world. Together.

Position Overview:

Avis Budget Group is seeking a highly skilled and strategic Analytics Manager to lead digital analytics initiatives that optimize user experience, product development, and business outcomes across our websites and mobile apps. This individual will play a critical role in driving insights and shaping strategy through robust data architecture, advanced reporting, and cross-functional collaboration.

You will be the go-to expert for Conversion Rate Optimization (CRO), experimentation, and digital product performance analytics. We're looking for someone who is intellectually curious, technical, and an excellent communicator who can synthesize complex data into clear, actionable insights for leaders across the organization.

What you'll do:

• Analytics & Insights
  • Lead analytics strategy across Avis Budget Group's digital platforms (mobile apps and websites).
  • Own the development, maintenance, and improvement of dashboards and reporting tools that provide insights to Product, Marketing, and Executive stakeholders.
  • Provide data-driven recommendations to optimize conversion rates and user experience.
• Data Architecture & Best Practices
  • Architect and maintain the analytics framework and systems to ensure scalability, accuracy, and performance.
  • Define data governance standards and best practices, including documentation, tagging taxonomy, and event tracking.
• Product & CRO Strategy
  • Support product teams with data that informs roadmap planning, UX enhancements, and feature prioritization.
  • Champion experimentation by guiding A/B and multivariate testing, including design, implementation, analysis, and insights delivery.
  • Collaborate on the integration and optimal use of personalization engines and analytics platforms.
• AI & Innovation
  • Contribute to the development and implementation of AI-driven strategies that improve customer engagement and operational efficiency.
  • Identify opportunities to leverage predictive analytics and machine learning in product and marketing initiatives.
• Cross-Functional Collaboration
  • Partner with Engineering and Marketing teams to ensure proper tagging implementation and data collection processes.
  • Act as a key liaison between technical and non-technical teams, translating data findings into business language and actionable strategies.

You should apply if you bring:

• 5+ years of experience in digital analytics, product analytics, or related roles, with a focus on CRO and web/mobile optimization.
• Strong technical expertise in tools such as Google Analytics, Tableau, Quantum Metric or similar.
• Experience with A/B testing platforms (e.g., Optimizely, Adobe Target) and personalization technologies.
• Fluency in SQL and data visualization platforms (e.g., Tableau, Looker, Power BI).
• Strong understanding of tagging frameworks and event tracking strategy.
• Demonstrated ability to collaborate with Engineering Teams on scalable data architectures and apply analytics best practices.
• Proven ability to communicate insights clearly to both technical and executive audiences.
• Passion for AI/ML technologies and how they can be applied in digital experiences.

We understand applying is intimidating - please try to be confident! You don't have to match all the requirements exactly to be considered. We are looking for technically skilled, invested leaders eager to take the wheel.

Driven People. Performing with Purpose

People

We are people driven: building an engineering culture, stronger together, maximizing our diversity of thought, backgrounds and beliefs at every level of our organization.

Performance

We are performance driven: encouraging each other to be at our best through leadership, training, tools, and rewards.

Purpose

We are purpose driven: building modern and cutting-edge products, providing safe and sustainable transport solutions that make a difference to the lives of our colleagues, customers and communities.

Benefits you'll receive:

• Paid time off
• 401K retirement plan with company matched contributions
• Access to Medical, Dental, Vision, Life and Disability insurance
• Eligible to elect other voluntary benefits including: Group Legal, Identity Theft, Insurance, FSA, additional life insurance coverages
• Contribute up to $260 as a tax free benefit for public transportation or parking expenses
• Employee discounts, including discounted prices on purchase of Avis / Budget cars
• Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service, and more

The annual starting salary for this position is between $130,000 - $170,000 annually. Factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications of the successful candidate.

The fine print:

Avis Budget Group is an Equal Opportunity Employer - Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other category protected by applicable law.

This advertisement does not constitute a promise or guarantee of employment. This advertisement describes the general nature and level of this position only. Essential functions and responsibilities may change as business needs require. The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. This position may be with any affiliate of Avis Budget Group.