Sr. Specialist, Community Engagement & Cultural Insights, NA Brand Marketing - Contract, Remote

The North America (NA) Brand Marketing team sits within the North America Marketing team. The NA Brand Marketing team manages partnerships, activations, social media, and brand efforts across both the United States and Canada. Through these efforts, we develop relationships to deliver meaningful content that resonates with the masses and demonstrates VistaPrint's value. From the simplest social media post to how people take in our highly visible partnerships, we are passionate about bringing a personal touch to the brand and contributing to Vista's North Star: being the expert design and marketing partner. We're here to grow and build the VistaPrint brand, reach new audiences, and engage with every NA customer in innovative ways.

As a key member of the NA Brand Marketing team, the Senior Specialist, Community Engagement & Cultural Insights will drive real-time relevance, cultural resonance, and authentic connections across VistaPrint's social platforms. This role blends community management and engagement, trend identification and forecasting, and nimble content ideation to ensure VistaPrint shows up meaningfully in the moments that matter to small business owners and modern consumers.

This individual will lead community management and engagement efforts, with a focus on cultivating genuine conversations and relationships, expanding brand presence, and developing platform-specific strategies-particularly on emerging priorities like Reddit. They will stay on the pulse of culture, social trends, and platform shifts, turning insights into creative opportunities that bring the brand to life and drive reach across channels like Instagram, TikTok, and Reddit.

• Contribute to overarching social media strategy and goals through engaging with our existing and target social media community.
• Lead social listening in real-time and also leverage new tools to do so.
• Expand brand presence and relevance on social media through community efforts by interacting with customers across a range of topics, conversations and moments according to brand tone and voice in a timely manner. Facilitate and amplify user-generated content and expert interactions.
• Monitor relevant social conversations and identify moments to engage and involve the VistaPrint brand authentically on key platforms-Instagram, Reddit, and TikTok.
• Ability to represent the Vista brand with confidence and professionalism, and cultivate a community of like-minded customers, small business owners, and brand fans.
• Develop a fresh community engagement strategy for a new priority platform-Reddit.
• Embed VistaPrint as a trusted expert brand in daily user-led conversation.
  
  

• Identify content opportunities through trends, community conversation, and cultural moments. Constantly think of new ways to bring VistaPrint to the front of social moments.
• Stay on top of social media related trends and key platform updates.
• Anticipate future trends based on observations and regular competitor analysis.
• Consistently present new ideas and methods to insert VistaPrint into the cultural conversation.
• Support content strategists through actionable takeaways and next steps.
  
  

• Create timely and trend forward content for various priority platforms like TikTok and Instagram.
• Be bold through challenging the status quo and testing new content formats.
• Plan and execute content shoots as needed in partnership with Program Manager.
• Ability to brainstorm creative solutions for near or real-time content opportunities.
• Collaborate with Organic Growth Team (based in Australia) on an ongoing basis to strengthen the team's ongoing working relationship in an effort to produce top quality content with creatives.
  
  

• Develop, share, and present recurring trend reports for internal stakeholders based on social media listening.
• Leverage social listening tools to track performance week over week and month over month to determine success rates and ultimately inform how we relentlessly learn and improve.
• Create strong processes to optimize new community engagement workflow.
  
  

At VistaPrint, we are striving to hire individuals that add new ideas and perspectives to our teams and enhance our culture. No matter your background or work experience, we strongly encourage you to apply-even if you feel that you don't meet the exact requirements or have the same qualifications. You might be a great candidate for this or other opportunities.

• 3+ years of brand community and social media experience, including: cultivating community around a brand; contributing to social strategy; creating content; trend forecasting.
• Expertise with one or more of our priority platforms-Instagram, TikTok, and Reddit-and proven experience for a commercial or personal brand.
• Deep passion for and awareness of cultural and social trends; hyper-aware of the cultural landscape and consistently tapped into emerging conversations.
• Strong content creation skills.
• A combination of strong organizational and project management skills coupled with a creative and innovative attitude.
• Passionate about community building and supporting the small business community.
• Technologically savvy, and proficient on social media.
  
  

• Exceptional communication skills, including strong grammar and spelling.
• Self-starter attitude and eager for new challenges.
• Strong sense of ownership, steadfast curiosity, and a strong bias towards action.
• Strong interpersonal skills; ability to effectively interface externally with social media followers and ambassadors.
• Experience with community management on Reddit is strongly preferred.
• Use of social tools like Sprinklr, Meltwater, Brandwatch, not required, but a plus.
  
  

There is a lot to love about working at VistaPrint. We are an award winning Remote-First company. We're an inclusive community. We're growing (which means you can too). And to help orient us all in the same direction, we have our Vista Behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team.

VistaPrint is the design and marketing partner to millions of small businesses around the world. For over 20 years we've been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. Together, VistaCreate, 99designs by Vista and VistaPrint represent a full-service design, digital and print solution, elevating small businesses' presence in physical and digital spaces and powering them to achieve success. VistaPrint is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.

VistaPrint exists to help our customers live their dreams. Each dream is unique - and the VistaPrint team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea.

VistaPrint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.

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