Sr Marketing Specialist

The Product Marketing Specialist supports the success of our Tier 1 and Tier 2 exterior doors portfolio by developing market insights, crafting positioning and messaging, and developing and executing marketing initiatives and go-to-market plans for both new and existing products. This role collaborates across Product Management, Channel Marketing, and Integrated Marketing to drive effective marketing strategies that resonate with all audiences in the value change. Acts as the voice of the customer and has a deep understanding of markets and audiences (wholesale/distributor, dealer, contractor/professional, builder, homeowner).

Main Accountabilities & Responsibilities:

Market & Customer Insights

• Develop a deep understanding of the customer profiles by conducting research and gathering insights about target personas, buyer needs and journey, and the purchasing decision process across all audience types (wholesale/distributor, dealer, contractor/professional, builder, homeowner).
• Define market opportunities and support segmentation, targeting and prioritization to inform product marketing strategies. The product marketer will lead the product marketing efforts of Tier 1 and Tier 2 initiatives.

Positioning & Messaging

• Develop and maintain product naming, positioning, messaging, and value propositions that reflect audience needs and align with market insights.
• Ensure consistency in product positioning and storytelling across channels, tools and content in collaboration with marketing partners.

Go-To-Market & Portfolio Activation

• Support marketing initiatives across the portfolio, including new product introductions, line refreshes, and growth campaigns for in-line products.
• Contribute to the development of launch plans and campaign strategies aligned with portfolio goals.
• Assist with content creation needs such as blog posts, email campaigns, and website updates.

Cross-Functional Collaboration

• Collaborate cross-functionally to align on product priorities, marketing activation strategies, and go-to-market plans.
• Build strong partnerships with Product Management, Channel Marketing, and Integrated Marketing to ensure effective execution of marketing initiatives.

Education & Experience:

• Bachelor's degree is required in business, marketing, or related field
• 3-5 years of experience in product marketing, brand marketing, or related function
• Experience crafting and supporting go-to-market strategies and marketing activations, preferably in a manufacturing, building products, or durable goods environment
• Strong analytical and research skills with the ability to translate insights into actionable plans
• Naturally curious and passionate about understanding customers, solving problems, and bringing products to life through marketing
• Skilled at crafting messaging and positioning for multiple audiences across the value chain
• Excellent written and verbal communication skills, with attention to detail and storytelling
• Highly collaborative and comfortable working in cross-functional team environment

About Owens Corning

Owens Corning is a residential and commercial building products leader committed to building a sustainable future through material innovation. Our products provide durable, sustainable, energy-efficient solutions that leverage our unique capabilities and market-leading positions to help our customers win and grow. We are global in scope, human in scale with more than 25,000 employees in 31 countries dedicated to generating value for our customers and shareholders and making a difference in the communities where we work and live. Founded in 1938 and based in Toledo, Ohio, USA, Owens Corning posted 2024 sales of $11.0 billion. For more information, visit www.owenscorning.com.

Owens Corning is an equal opportunity employer.