The Best Players Need the Best People.
This position will play a crucial role in driving the TOUR's conversation and engagement around sports and betting content under the Golfbet brand. An understanding of tone, style and voice is paramount for success with a creative team producing original content for our fans. This person will be a cornerstone of our written and video analysis as well as a key contributor via social media and on relevant PGA TOUR streaming platforms. This position will include non-traditional hours, including nights, weekends and holidays, and will be based full-time in PGA TOUR Studios in Ponte Vedra Beach, Fla.
QUALIFICATIONS
* Bachelor's degree required. Communications or Journalism degree preferred
* Four to six years of experience in writing and content creation, preferably at a media site or within sports
* Background in golf preferred; golf interest required
* Background or experience in sports betting industry preferred; familiarity with relevant industry terms and language required
* On-air or video experience preferred
* Strong social media and Internet knowledge required; understanding of social media editing and best practices preferred
* Strong interpersonal skills with the ability to build and maintain effective working relationships across multiple teams and at varying levels throughout the organization
* Experience working with a content management system a plus
* This role involves some travel to tournaments and work on evenings and weekends. When not on-site, this person will work out of the new PGA TOUR Studios building in Ponte Vedra Beach.
RESPONSIBILITIES/DUTIES
* Understand and deliver stories that appeal to the a broad betting audience while also adhering to Communications/Brand guidelines and best digital practices
* Become a driving force of Golfbet's written content and voice, contributing multiple articles/columns per week
* Regularly contribute as talent across video platforms, including shortform and longform analysis. These opportunities will range from Golfbet video and social media platforms to other linear and streaming products operated within the TOUR
* Develop and pitch innovative multimedia content that will resonate with a betting audience
* As part of a nimble team, this person will be tasked with contributing to content management on Golfbet social channels when time allows. Knowledge of video/graphic editing and social media best practices is a plus
* Develop and maintain relationships with potential sources, ranging from PGA TOUR players to betting industry stakeholders and professionals
* Work collaboratively with other team members, both within Golfbet and across the larger Editorial + Social teams at the TOUR
* Take part in regular creative brainstorming and pitch sessions with the Digital and Storytelling teams
* Contribute to on-site content ideation and creation during and surrounding notable tournaments
* Must be available during competition hours, which may include evenings and weekends
* Provide support to digital producers as needed
* Adapt to changing editorial conditions in a short time frame