Digital Marketing Specialist

JOURNEY GROUP: OUR STORY

Journey Group is a full-service construction group with headquarters in Sioux Falls, S.D., and six divisions offering commercial, manufacturing, industrial, civil, residential and asphalt construction services in the upper Midwest and nationwide. Our company has a long-standing reputation of building lasting relationships with contractors throughout the region. Our experience in past projects working in and around the local construction market coupled with our solid reputation of being a fair, honest, and team-oriented company will bring a strong contractor interest to any project. With Journey Group, you're getting engineers and construction professionals with a wealth of education and experience-but you're also getting allies on your project site. Our team is trustworthy, communicative, fiscally responsible and never lacking in follow-through.

OUR OPENING

Journey Group is seeking an experienced and results-driven Digital Marketing Specialist to collaborate with the Director of Marketing & Communications to drive the strategy, execution, and optimization of our digital marketing efforts. This role is responsible for overseeing our digital platforms, assets, and channels to strengthen our brand presence, engage both current and prospective customers, and generate leads for business and employment needs.

What Would You Do as a DIGITAL MARKETING Specialist?

• Own the digital marketing strategy and execution roadmap aligned with business goals and audience segments and elevate our presence across platforms.
• Plan and manage paid digital campaigns (search, social, display, retargeting) to drive brand awareness, lead generation, or recruitment.
• Oversee the website (UX, content updates, SEO/SEM strategies, performance tracking) to ensure its optimized for user experience and conversions.
• Collaborate across departments (Human Resources, Business Development, Operations) to align messaging and support company-wide initiatives through digital channels.
• Monitor analytics dashboards (Google Analytics, social insights, ad platforms) to generate monthly performance reports and recommendations.
• Opportunities to shape and elevate a trusted brand with a 115-year legacy.
• Provide input and insights into internal communications on digital platforms.
• Analyze campaign performance and provide actionable insights and optimizations based on KPIs.
• Collaborate with internal teams and external vendors to maintain brand consistency and align digital efforts with broader marketing initiatives.
• Create and manage a customer and prospect email marketing program, including content development, segmentation, deployment, and performance reporting.
• Stay ahead of trends, tools, and best practices in digital marketing and construction-related communications.
• Must be able and willing to create and maintain a good working relationship with all employees and clients.

EXPERINCE AND EDUCATION NEEDED

• Bachelor's degree in marketing, communications, or a related field.
• Minimum of 3-5 years of relevant professional digital marketing experience.

KNOWLEDGE, SKILLS & ABILITIES NEEDED

• Demonstrated success in managing paid digital campaigns, websites, social media, SEO, and email marketing programs.
• Proficient in marketing platforms such as Google Ads, Meta Business Suite and Ads Manager, Google Analytics, SEO/SEM tools, and email platforms like Mailchimp, Constant Contact, or similar.
• Familiarity with CRM systems and marketing automation tools and integrating them with marketing workflows.
• Strategic thinker who can connect marketing to business objectives.
• Analytical mindset with the ability to interpret and translate data into actionable insights and make data-informed recommendations.
• Excellent project management skills and the ability to collaborate across departments; working knowledge of Monday.com project management software, or similar programs.
• Working knowledge of visual platforms such as Canva and Adobe Creative Suite.
• Strong copywriting and content creation skills tailored for digital platforms.
• Organized and able to manage multiple projects with competing priorities.
• Clear, concise communicator across teams and channels.
• Collaborative and receptive to feedback.
• Understanding of B2B marketing strategy; experience in the construction/AEC industry is a bonus.
• Able to embrace Journey Group core values.
• Able to prioritize multiple tasks and meet stringent deadlines.
• Able to think independently and problem solve.
• Able to maintain a high degree of professionalism.
• Must be 18 years of age or older to safely work in a construction environment.

WORK ENVIRONMENT / PHYSICAL DEMANDS

• A majority of work takes place in an indoor office setting equipped with a computer, desk, phone, and other typical office equipment.
• A collaborative team environment that values innovation and growth.
• Must be able to inspect details at close range, interact, communicate, and exchange accurate information consistently.
• Must be able to retain a stationary position for extended periods of time.
• Travel to other locations and jobsites is occasionally required.

BENEFITS YOU WILL EXPERIENCE WITH JOURNEY GROUP

At Journey Group, we offer a variety of different perks and benefits. We offer competitive pay, annual review with pay increase opportunity, annual bonus, and Spanish/English bilingual premium pay. Our comprehensive benefits package includes medical, dental, vision, 401k with a company match, flex spending account, health savings account with a company match, short term disability, employer paid long term disability, along with a wellness program.

We want our employees to maintain a work life balance, so we offer paid time off, 8 paid holidays and paid parental leave.

As a Digital Marketing Specialist, you will be eligible for a company provided cell phone and a clothing allowance.

If you are ready to join our mission of positively impacting lives by building community, please submit a resume online or stop in and fill out an application at 4500 W 58th Street Sioux Falls, SD 57108

Journey Group is an Affirmative Action and Equal Opportunity Employer (EOE) and complies with all applicable federal, state, and local laws regarding hiring and employment. Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or veteran status.