Digital Channel Analyst

Position Description

The Digital Channel Analyst is responsible for monitoring, analyzing and optimizing the performance of digital channels, including websites, mobile sites, email, social media, and paid media. This role focuses on using data-driven insights to enhance user experience, increase engagement and drive business results. The ideal candidate will have a strong analytical background, expertise in digital tools, and a deep understanding of multi-channel performance metrics.

Position Accountabilities

Digital Channel Performance Analysis

• Monitor and analyze key digital channels, including websites, mobile platforms, social media, email campaigns and paid media.
• Track and measure performance against KPIs such as website traffic, engagement, conversion rates, ROI and customer journey metrics.
• Provide actionable insights and recommendations to optimize channel performance and achieve business goals.

Reporting & Insights

• Develop, maintain, and present dashboards and reports to stakeholders for visibility into channel performance.
• Conduct regular deep dives into channel data to identify trends, opportunities and areas for improvement.
• Collaborate with cross-functional teams to deliver insights that inform strategy, campaign decisions and website evolution.

Website Maintenance and Content Management

• Assist in updating and maintaining website content, design and structure.
• Monitor and resolve technical errors, broken links and bugs.
• Update web pages and content to ensure accurate, engaging and fresh content.
• Employ SEO best practices to optimize website visibility.
• Monitor ADA performance and make updates / adjustments accordingly to meet WCAG2.1 Level AA compliance.
• Collaborate with agency on redesign projects
• Test website updates and new features before deployment and ensure compliance with regulatory requirements.

Data Integration & Tools Management

• Use analytics tools (e.g., Google Analytics, Site Improve) to measure performance across digital platforms.
• Ensure accurate tagging, tracking, and reporting of digital and website activities.
• Partner with IT, analytics and marketing teams to integrate data from various systems to provide a unified view of channel performance.

Customer Journey Analysis

• Analyze customer touchpoints and behaviors across digital channels to understand the end-to-end customer journey.
• Identify friction points and make recommendations for improvement to enhance engagement and conversions.

Market & Competitive Analysis

• Conduct research on industry trends, competitive performance and customer expectations to identify opportunities for innovation.
• Use insights to benchmark the organization's digital channel performance against industry standards.

Organizational Relationship

This position reports directly to Webmaster

Required Qualifications

Education & Experience

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
• 3-5+ years of experience in digital analytics, marketing analytics or a similar role.
• Strong knowledge of ADA and SEO and proficiency with analytics platforms (e.g., Google Analytics, Google Search Console, Adobe Analytics, Mixpanel) and reporting tools (e.g., Tableau, Power BI).
• Proficiency in HTML, CSS, JavaScript and CMS platforms.
• Strong understanding of websites and associated analytics, including SEO, ADA, mobile, email and social media performance metrics.
• Experience with A/B testing, heatmaps, funnel analysis, and optimization techniques.
• Excellent problem-solving, analytical and critical-thinking skills.

Preferred Qualifications

• Experience with digital marketing tools (e.g., Google Ads, Facebook Ads, HubSpot, Google Tag Manager, Google Search Console).
• Understanding of customer journey mapping and UX analytics.

Knowledge & Skills

• Strong communication skills with the ability to present complex data clearly to non-technical and executive stakeholders.
• Ability to work collaboratively with cross-functional teams and manage multiple priorities within a structured workflow.
• High degree of attention to detail
• Strong time management and organizational skills to handle multiple projects simultaneously.
• Ability to work both independently and collaboratively in a team environment.
• Ability to work efficiently, while maintaining high quality.
• Ability to exercise sound business judgment.

Salary offered will be based on several factors including but not limited to education, work experience, certifications, etc. This position is also eligible to participate in either an applicable incentive compensation plan for the position or a discretionary profit sharing bonus program. General information on our comprehensive benefits package can be found by visiting https://www.atlanticunionbank.com/about/careers/benefits.

We are proud to be an Equal Employment Opportunity employer. We maintain a drug-free workplace.