Senior Brand Marketing Manager

About the role

Reporting to the VP of Brand Marketing, this highly cross-functional role balances big-picture thinking with hands-on execution. You'll build awareness, and affinity and drive growth through a variety of strategic initiatives and brand management responsibilities, including brand platform implementation, reputation management, brand campaigns, and other high-visibility sponsorships and partnerships. The ideal candidate is an experienced brand marketer who thrives in a fast-paced environment and can confidently manage multiple priorities and complex initiatives.

This position is hybrid (3 days per week in office)and is located in Austin, Texas.

Travel Requirements: Up to 20% travel required.

About the team

At Auctane, our Brand Marketing team brings our brand to life-through creative, content, campaigns, and experiences that build connection with our audience and move them to action. We're looking for a Senior Brand Marketing Manager who's both strategic and creative to help us develop, manage and activate our brand across all marketing and company touchpoints.

What will you be doing?

• Partner with the VP of Brand Marketing to define and implement our brand platform, including architecture, positioning, and messaging frameworks.
• Work cross-functionally to uncover insights and spark big ideas that will drive business impact through emotional connections with our audience.
• Collaborate with Product Marketing, Creative and Comms teams to craft and leverage compelling brand narratives that convey our brand value and differentiation.
• Lead high-impact, high-visibility brand initiatives like campaigns, partnerships and sponsorships that reach and resonate with our target audience to build positive brand perceptions, and inspire action.
• In collaboration with the Content team, define the Brand Marketing calendar, aligning key brand initiatives with business priorities, seasonal trends, and moments that matter to our customers.
• Manage our brand reputation strategy and review collection programs across key review sites and priority marketplaces to provide strong social proof of the benefits of our offerings and customer support
• Work closely with analytics and market research teams to analyze performance and measure key brand health metrics to guide ongoing strategy and program optimization.
• Define and track success for brand initiatives and communicate progress clearly with cross-functional teams, leaders and stakeholders.
• Manage related budgets, vendors, and partners, ensuring smooth execution, strong collaboration, and smart use of resources.

What are we looking for?

• Bachelor's degree, with 8 years of experience in a fast-paced, data-driven marketing environment with core responsibilities related to brand marketing.
• Experience supporting or leading a rebrand is a plus.
• Excellent attention to detail and organizational skills, with the ability to manage multiple high-priority projects simultaneously; comfort in a rapidly changing environment with competing and shifting priorities
• Strong communication skills with proven ability to collaborate and communicate clearly with multiple stakeholders.
• Experience working with creative teams and agencies, with strong ability to write clear and effective brief, and provide actionable feedback on work.
• Comfortable with data and making recommendations based on what you learn.
• Strong collaborator with a track-record of working cross-functionally with a team of peers spanning multiple functions
• Self-starter who can operate with limited guidance but knows when to ask for help
• Outstanding flexibility, adaptability and sense of accountability.
• You take pride in your work, have a sense of humor and enjoy being a part of a fun, collaborative team!

What do we offer?

• We are a hybrid company. All team members at Auctane in Austin come into the office Tuesdays, Wednesdays and Thursdays.
• Take the reins of your time off with our Flex Time Off policy - because work-life balance should always be in your hands!
• We offer 12 paid holidays for all of our US employees!
• 401k employer matching program - because your future deserves a friendly boost!
• We conduct annual merit reviews to recognize and reward your hard work and achievements.
• Company events, we work hard, play hard! We do our best every day, even at our regular team-building events.
• Attractive office space in the heart of central Austin, Texas (free drinks, snacks...).
• Indulge in weekly catered lunches at our office - a delicious perk to fuel your work.
• Health and Wellness: The well-being of our team is super important to us. Choose from different options that include medical, dental, and vision plans.
• Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.
• Employee Assistance Program. We offer up to 8 free mental health sessions.
• We offer gym discounts to help you stay fit and healthy!
• We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way.
• Employee Referral Program! We reward employees helping us find top talent!
• An inclusive, casual and upbeat work environment. The personality and opinions of each of our team members are important and valid; we aim to offer all employees a safe environment where they can be themselves and thrive.

Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)

• Sit for prolonged periods of time
• Utilize wrist and hands for a prolonged period of time
• Walk short distances
• Stand for short periods
• Speaking and conversing with others
• Lift up to 25lbs without assistance up to chest height

Equal Opportunity Employer/Veterans/Disabled

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