Marketing Manager

BeaconMedaes is seeking a dynamic and strategic Marketing Manager to lead our marketing efforts and drive business growth. In this role, you will develop and implement innovative marketing strategies that strengthen our brand presence, enhance customer engagement, and expand market reach. You'll play a critical role in shaping our presence in the US market, working in an engaging environment that fosters innovation, creativity, and meaningful impact. Your expertise will be instrumental in both digital and traditional marketing channels, ensuring that our messaging, products, and services resonate with existing and potential customers.

Key responsibilities including the following:

• Serve as the brand ambassador, ensuring a cohesive and impactful customer experience.
• Lead the creation and refinement of marketing content, including guidebooks, presentations, brochures, videos, blogs, website materials, and technical documentation.
• Develop and execute a comprehensive social media strategy to enhance brand awareness and engagement.
• Expand and optimize digital marketing initiatives using new technologies and AI to generate leads and attract new customers.
• Identify and pursue new opportunities in the medical and life sciences markets for product and service expansion.
• Lead the Innovation Quest Meeting (IQM) process, collaborating with engineering teams to generate and showcase new business ideas.
• Partner with engineering teams in Rock Hill and Belgium to introduce new product offerings through digital marketing, social media, and sales materials.
• Conduct market research and analysis on trends, demographics, pricing strategies, and competitors to shape effective marketing plans.
• Work closely with the Equipment Business Line Manager, Aftermarket Sales Business Line Manager, Life Sciences (Lab) Business Development Manager, and the Marketing Communications Coordinator to align marketing efforts with overall business goals.
• Prepare performance reports and present insights to senior management, driving informed decision-making.
• Lead event planning and execution for ASHE and ASPE Annual Conferences, national sales meetings, and other industry events.
• Conduct design guide trainings for customers both on-site and via webinars.
• Provide competitive product analysis and deliver training to sales teams, equipping them with the knowledge to support design engineers.
• Support national sales and service field employees with marketing campaigns for all BeaconMedaes product lines.
• Maintain and manage contact lists for e-blasts, social media campaigns, webinars, and new product launches.

Here at BeaconMedaes, we play a vital role in helping healthcare facilities sustain patients when they are at their most vulnerable - and innovation is a huge part of our lifeblood. Our brand promise, "Life is in the Details," represents one of our core values, as patient lives literally depend on our work. And when new employees join our team, we strive to ensure they understand that medical gas is a life-safety system and a critical asset in healthcare facilities. One day, one of our moms, dads, grandparents, or children could be a patient - and we aim to ensure that every solution we provide is up to the standards that we would want for them.

Further, we know that the longevity and success of BeaconMedaes would not be possible without our people - the BeaconMedaes family. We are supported by employees who are passionate about taking care of customers, and we know that this passion is the key to our prosperity.

At BeaconMedaes we offer attractive benefits including:

• Excellent compensation package, including a flexible benefits plan, and 401 (k) retirement plan
• Health insurance/ Dental insurance/ Vision insurance
• Paid time off
• Life & Disability insurance plans
• Various wellness programs
• Voluntary benefit programs available including pet insurance, legal plans, identity protection, etc.
• We offer education assistance after 1 year of employment
• Opportunities for professional development
• We provide a collaborative, inclusive, and flexible work environment

Start your career journey with us and learn what it means to be part of the BeaconMedaes family. We offer a wide range of interesting roles and many opportunities to grow and thrive.

BeaconMedaes LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

We offer reasonable accommodation for any part of the employment process due to a physical or mental disability. Please contact the HR team at 803-817-5600 or medgas.jobs@beaconmedaes.com on a case-by-case basis.

This role is located at our Rock Hill, SC facility and reports to our General Manager.