Head of Product Management, Firefly Enterprise

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Firefly Enterprise is redefining how global brands and creative agencies produce content at scale using the latest in GenAI. This is not just a product; it's a platform shift. We are building the AI-powered creative production platform of the future, marrying Adobe's trusted creative heritage with innovative machine learning, large language models, and image & video generation.

Creative and marketing teams are under growing pressure to deliver more content, across more channels, faster than ever. Firefly Enterprise solves this problem by automating and scaling creative workflows, powered by generative and creative AI but governed by enterprise-grade controls for brand safety, compliance, and partnership.

We are seeking a Head of Product Management to lead and scale Firefly Enterprise to work across research, engineering, marketing, and sales to unlock the next era of intelligent, on-brand creative production for the enterprise. You'll help define a new category at the intersection of creative tech and enterprise AI.

What you will do:

• Define the product vision, strategy, and roadmap for Firefly Enterprise across image, video, vector, animation, and multimodal AI creation. Build a multi-year strategy for creative production automation, balancing product velocity with foundational investments in platform extensibility, governance, and quality

• Drive end-to-end product execution, from early-stage experimentation with Adobe Research, Engineering, to global enterprise deployments led by Adobe Forward Deployed Software Engineers

• Develop pricing, packaging, and monetization models in partnership with product marketing, pricing, sales, and finance teams

• Serve as the executive voice of the customer, engaging directly with CMOs, CDOs, and creative ops leaders across the Fortune 500

• Build and lead a dedicated product management team, mentoring and scaling talent, and ensuring tight alignment with design, engineering, and go-to-market functions

• Define business goals and key results (adoption, engagement, revenue growth, etc.), build a culture of data-driven decision-making, and drive continuous optimization

What you need to succeed:

• 15+ years of product management experience, with 5+ years in leadership roles with shown experience building new products and converting them into significant businesses

• Consistent record implementing AI/ML capabilities preferably within creative or marketing tooling

• Deep understanding of generative AI, content creation workflows

• Exceptional product instincts and critical thinking, i.e., you can articulate the "why" behind every feature, and connect it to business value

• Passion for building delightful, scalable, and high-quality user experiences

• Executive presence and storytelling chops. You'll regularly present to Adobe's senior leadership and C-suite customers

• Track record of building and leading high-performing product teams

Bonus points for:

• Vibe coding: You believe in building from intuition and iteration. You're the kind of leader who'll jump into a notebook, test a prompt, tweak a prototype, or sketch out a product flow-because the best ideas often start by "just trying the thing." You bring energy, curiosity, and taste to the early creative chaos.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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