Social Media Coordinator - Athletics

Lubbock

41152BR

Creative Services

Position Description

Performs supervisory and coordinative work in the operation of a specific program or departmental project. Responsibilities involve the coordination and supervision of the various functions and aspects of a specific program as well as the monitoring of program staff and operational procedures. Work is performed under general supervision with evaluation based on results obtained. May supervise program staff, volunteers and student assistants.

About the University

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.
About Lubbock:Referred to as the "Hub City" because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock's Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.

About the Department and/or College

Texas Tech Athletics has a commitment to serving and working with diverse populations and demonstrated alignment with the University's strategic priorities and values-based culture.

Major/Essential Functions

The Social Media Coordinator will support the Creative Services department in implementing marketing and communication initiatives for Texas Tech Athletics. This role will contribute to the development and maintenance of digital content aimed at promoting all 17 NCAA Division I sports supported by the university.

• Assist in managing Texas Tech Athletics' social media accounts across platforms, including X (formerly Twitter), Instagram, Facebook, YouTube, Spotify, and LinkedIn.
• Collaborate with communications and marketing teams to ensure key messaging and information are effectively promoted via social media.
• Maintain and manage content calendars in coordination with the communications team and various internal and external stakeholders.
• Creatively engage fans before, during, and after events by posting dynamic content-such as highlights, photos, graphics, and GIFs-tailored to each platform.
• Create TikTok- or Instagram Reels-style vertical videos using a mobile device.
• Maintain the brand standards of Texas Tech Athletics and enhance the voice of its programs through proper planning and effective, consistent copy.
• Stay up to date on social media trends, tools, and best practices.
• Monitor analytics to evaluate the effectiveness of digital strategy and generate reports that allow us to continuously optimize strategy and workflow.
• Assist the Promotions and Fan Engagement team with paid advertising campaigns as needed.
• Capture and edit photography and design graphics as assigned.
• Ensure compliance with all NCAA, Big 12 Conference, and Texas Tech University rules, regulations, and policies.

Required Qualifications

High school graduation plus five (5) years progressively responsible related experience; additional related education may exchange for the required experience on a year for year basis.

Preferred Qualifications

• Bachelor's degree in communications, marketing, digital media, or a related field.
• Prior experience managing or publishing content for a Division I athletics program or professional sports organization.
• Demonstrated ability to think strategically with foundational public relations skills.
• Proficiency in managing content across major social media platforms, including Facebook, X (formerly Twitter), Instagram, TikTok, YouTube, and LinkedIn.
• Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.) and other content creation tools.
• Strong understanding of social media trends, platform best practices, and emerging digital technologies.
• Ability to perform in a high-pressure, fast-paced environment while meeting tight deadlines with a sense of urgency.
• Excellent written and verbal communication skills, with the ability to build effective relationships and collaborate across departments.
• Highly motivated, flexible, detail-oriented, and well-organized.
• Must be able to work overtime.

Safety Information

Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees.

Does this position work in a research laboratory?

No

Required Attachments

Cover Letter, Professional/Personal References, Resume / CV

Job Type

Full Time

Pay Basis

Hourly

Minimum Hire Rate

16.43

Pay Statement

Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan. For additional information, please reference the institutional pay plan by visiting www.depts.ttu.edu/hr/payplan.

Travel Required

Up to 25%

Shift

Other

Schedule Details

Varies.

Grant Funded?

No

Job Group

Office and Admn Wkrs All Other

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.