Marketing Project Manager (Creative)

Marketing Project Manager

Contract to hire

Hybrid- must work 4 days on site (Monday thru Thursday)- location close to train stations

Our client, a national leader in post-secondary education and leading provider of professional talent to the healthcare industry is seeking a Marketing Project Manager. This is a contract to hire position, and this individual must work onsite 4 days a week in downtown Chicago. This individual will be responsible for managing the efficient delivery of creative and content across channels to successfully engage prospective students across a variety of universities. This position partners with all members of the marketing group, channel teams (digital, social, email, paid), creatives, and other key stakeholders to ensure smooth project flow, adherence to timelines, and proper integration of brand messaging. If you enjoy managing complex projects and are passionate about optimizing workflows, this could be a great opportunity for you!

Responsibilities:

• Lead and optimize status updates, workflow, prioritization, and planning processes across initiatives. Review and manage brief intake and evaluation processes for all creative needs of the content and creative team.
• Lead the evaluation and development of creative briefs in conjunction with marketing and product marketing to ensure clarity and efficiency in project delivery and brand needs. Manage agency communication to ensure understanding and alignment with overall direction and process.
• Oversee and manage the delivery against paid digital, social, and email briefs and creative needs, ensuring adherence to timelines and budget while working with internal and external creative resources. Brand campaigns and deliverables include video, HTML 5 ads, email campaigns, social media content, direct mail, flyers, ads and more!
• Coordinate and streamline workflows with the social team across existing and emerging social platforms (Facebook, Instagram, LinkedIn, Pinterest, TikTok) to ensure consistent and efficient content and creative delivery.
• Act as a liaison with various internal functional departments to facilitate information gathering and ensure process adherence for creative assignments.
• Manage creative budgets and execution of authorized plans, purchase orders, and vendor payments. Proactively address communication with agencies and outside vendors for billing issues and dispute resolution.
• Implement and manage all activities for advertising budget tracking.
• Establish and monitor campaign performance KPIs with a focus on enrollments and brand development. Design and implement scorecards, reports, and other tracking tools to track and analyze results of marketing/advertising campaigns and programs. Present findings and recommendations to ensure goals are met.
• Coordinate and manage agency presentations on ongoing competitive positioning, spend, and analysis.
• Maintain and optimize a comprehensive DAM portal, ensuring organized storage and accessibility of all creative assets
• Work with brand and other agencies and internal teams to develop, refine, and/or execute the following, as needed:




• Communications guidelines, development, and maintenance of all image libraries - images, product shots, illustration/icons.
• Execution of brand platform, including creative audits, updates, and refreshes.
• Campaign style and messaging guides.
• Maintain and update library of legal and competitive claims.

Qualifications:

• Bachelor's Degree in Marketing, Business Administration, or a related field
• A minimum of 5-7 years of project management/account management and progressive marketing experience is required. Agency experience is a plus.
• Must be highly Organized and Process-Driven: The emphasis on managing complex projects, workflows, and budgets suggests someone who thrives in structured environments and excels at detailed planning. Must be able to manage up to
• Digital Asset Management experience is a plus!
• Strong background in managing timelines, budgets, and stakeholder communication.
• Must have a solid grasp of how creative projects are developed and delivered, including brief creation, agency management, and content distribution across various channels.
• Experience in managing large, non-working budgets, handling invoices, and working with finance departments is crucial.
• Strong Communication and Collaboration Skills
• Familiarity with paid digital, social media, and email marketing is preferred.
• Interest in Higher Education Marketing a plus

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