Senior Vice President, User Research & Design

Role Overview

Dynata is seeking a Senior Vice President (SVP) of User Research & Design to lead the strategy and execution of user research and user-centered design across Dynata's product suite. This leader will lead a team responsible for understanding customer needs, identifying ways to address those needs via Dynata's data and products, and enhancing Dynata's research products. The SVP will play a critical role in ensuring that Dynata's solutions are intuitive, engaging, and optimized for data quality and respondent satisfaction.

Key Responsibilities

UX Strategy & Vision

• Define the overall UX/UI vision aligned with business goals and user needs
• Develop a design strategy that supports the company's product roadmap
• Advocate for a user-centric approach across all external and internal client experiences
• Stay ahead of industry trends, emerging technologies, and best practices in UI/UX.

2. User Research & Data-Driven Decision Making

• Lead user research initiatives (e.g., user interviews, surveys, usability testing) to inform product strategy and development.
• Analyze user behavior, feedback, and analytics to optimize the UX.
• Implement A/B testing and usability studies to validate design decisions.
• Leverage quantitative and qualitative insights to iterate and improve the user experience.

3. Design Leadership & Execution

• Oversee the end-to-end design process-from research and wireframing to prototyping and final UI design.
• Ensure consistency in design systems, including typography, color schemes, and components.
• Promote accessible and inclusive design principles to meet usability and compliance standards.
• Define interaction patterns and usability guidelines for product teams.

4. Evangelizing UX Culture

• Educate teams and executives on the value of UX and user-centered design.
• Organize design thinking workshops and UX training sessions.
• Advocate for a strong UX research culture, ensuring user needs drive product decisions.
• Represent the company at design conferences, webinars, and industry events.

5. Cross-Functional Collaboration

• Work closely with product, technology, panel, marketing, and executive teams to align design with business objectives.
• Advocate for design thinking and human-centered design methodologies.
• Ensure smooth handoffs between design and development teams, optimizing design feasibility.
• Collaborate with data analysts and researchers to integrate user feedback and analytics into design decisions.

6. Process Optimization & Design Operations

• Establish efficient design workflows and collaboration tools (e.g., Figma, Adobe XD, Sketch).
• Promote agile and lean UX methodologies within the team.
• Standardize design documentation and best practices for scalability.
• Enhance design-to-development collaboration, ensuring smooth implementation of UI designs.

7. Team Leadership & Mentorship

• Build, manage, and mentor a team of UX designers, UI designers, user researchers, and front-end specialists.
• Foster a culture of creativity, collaboration, and continuous learning.
• Set clear goals, performance metrics, and career development paths for the design team.
• Provide constructive feedback on design work and facilitate design reviews.

• 12+ years of experience in user research, UX design, or human-centered product development.
• 8+ years leading and growing teams, with a track record of building high-performing research and design organizations.
• Deep expertise in survey design, respondent behavior research, and digital experience optimization.
• Strong understanding of AI-driven UX enhancements, behavioral science, and data-driven design.
• Experience working with B2B and B2C research platforms, survey tools, and panel-based data.
• Ability to translate complex user insights into actionable design and product strategies.
• Exceptional communication and stakeholder management skills.
• Advanced degree in Human-Computer Interaction, Psychology, Design, or a related field preferred.

Dynata is one of the world's leading single providers of first-party data contributed by people who opt-in to member-based panels that the company manages and maintains. With a reach that encompasses 60+ million people globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around this core asset to bring the voice of the individual to the entire marketing spectrum, from market research to marketing and advertising. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting & investment firms and healthcare and corporate customers in the Americas, Europe, and Asia-Pacific.

The base salary range for this position in is $220K-$250K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.