Content Marketer

Build your best future with the Johnson Controls team

As a global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet. Join a winning team that enables you to build your best future! Our teams are uniquely positioned to support a multitude of industries across the globe. You will have the opportunity to develop yourself through meaningful work projects and learning opportunities. We strive to provide our employees with an experience, focused on supporting their physical, financial, and emotional wellbeing. Become a member of the Johnson Controls family and thrive in an empowering company culture where your voice and ideas will be heard - your next great opportunity is just a few clicks away!

What we offer:

• Competitive salary

• Paid vacation/holidays/sick time

• Comprehensive benefits package including 401K, medical, dental, and vision care

• On the job/cross training opportunities

• Encouraging and collaborative team environment

• Dedication to safety through our Zero Harm policy

What you will do:

Johnson Controls is seeking a talented and creative B2B Content Marketer to join our dynamic marketing team. You will be responsible for developing and executing end-to-end content strategies that drive engagement, generate leads, and support our business objectives. You will define breakthrough content plan, delivery plan, brief & manage content sign-offs in close collaboration with the Product Marketers and Campaign Managers. We are seeking a strategic thinker with a passion for storytelling and a deep understanding of B2B marketing.

How you will do it:

• Content Strategy: Develop and implement a comprehensive content marketing strategy that aligns with Johnson Controls' business goals and target audience.

• Content Creation: Produce high-quality content, including blog posts, whitepapers, case studies, eBooks, infographics, videos, and social media posts.

• SEO Optimization: Optimize content for search engines to improve visibility and drive organic traffic.

• Content Distribution: Manage the distribution of content across various channels, including the company website, social media, email newsletters, and third-party platforms.

• Audience Engagement: Engage with the audience through comments, social media interactions, and other channels to build relationships and foster community.

• Performance Analysis: Monitor and analyze the performance of content marketing efforts using analytics tools. Provide regular reports and insights to inform future strategies.

• Collaboration: Work closely with cross-functional teams, including sales, product marketing, and design, to ensure content aligns with overall marketing campaigns and business objectives.

• Industry Trends: Stay up-to-date with industry trends and best practices in content marketing and B2B marketing.

What we look for:

Required

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

• 3+ years of experience in B2B content marketing or a similar role.

• Strong writing, editing, and storytelling skills.

• Proficiency in SEO best practices and content management systems (CMS).

• Experience with content distribution and social media platforms.

• Excellent analytical skills and the ability to interpret data to drive decision-making.

• Strong project management skills and the ability to manage multiple projects simultaneously.

• Creative thinker with a passion for innovation and continuous improvement.

Preferred

• Experience in the industrial or technology sectors.

• Familiarity with marketing automation tools and CRM systems.

• Knowledge of graphic design and video production.

NOTE: This is a virtual/remote position considering candidates who reside within the United States. Central and Eastern time zones preferred.

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