Social Media Lead

This role will be responsible for spearheading the credit union's social media and digital review platform efforts, including, but not limited to developing posts and responses and researching new trends and regulations. Reporting to the VP, Digital Marketing, this individual will work closely with all areas of the Marketing and communications teams to ensure that Credit Union marketing functions are executed in a timely and efficient manner. This position provides hands-on experience across a variety of marketing disciplines as well as direct interaction with various departments and areas inside and outside of the credit Union.

Campaign and Member Engagement

• Participate in strategic and tactical planning meetings with Marketing Management.

• Work closely with Digital Experience Manager on social program deliverables (i.e., strategize, create and manage tickets/ flows to internal resource to ensure timely delivery of needed copy, images and other assets);

• Plan the monitoring and escalation process both from social media and online review platform

• Strategize, and tests of new digital marketing tactics, platforms, and automation processes.

• Assist with Board reports, PowerPoint presentations, the Business Plan, and Marketing Plan as necessary.

Social Media (Organic and Paid)

• Work with the Digital Experience Manager and develop the Credit Union's overall social media Strategy, best practices, and campaign calendar for both paid and organic social outreach.

• Drive the Credit Union's social media efforts on Facebook, LinkedIn, Twitter, and Instagram, as well as other social platforms, including posts, editing video for uploading, and escalations when needed, etc.

• Assist in establishing social listening and social reading automation process

• Research and provide recommendations on new trends in social media and how they can be applied at the Credit Union

• Work with Marketing leadership, Communications and Member Advocate to ensure timely and accurate social media responses when needed

• Protect brand integrity on digital platforms

Review Platforms

• Monitor online review platforms, like Google My Business, Bing, as well as other financial and influential review platforms

• Implement SEO campaigns

• Report on the review results by channel and by products and services.

• Bachelor's degree in Digital Marketing, Communication, Public Relation or related field, plus three (3) to five (5) years of experience in Marketing, ecommerce or equivalent combination of education and experience.

• Maintain an awareness of all laws, regulations, developments, and trends that may affect digital marketing.

• Work collaboratively with compliance department to ensure all disclosures and related compliance materials are up to date for all related/assigned projects.

• Effective written and verbal communication skills with the ability to work in cross-functional teams to achieve common objectives.

• Strong problem resolution skills.

• Master of social media and CRM systems and how to appropriately unify campaign messages across digital platforms

• Understanding of usage analytics with the ability to recommend improvements based on social sentiment and digital consumer behavior analysis

• Ability to produce and edit compelling product copy.

• Understanding the mechanisms of all paid search mediums including retargeting, display and interactive content.

• Experience developing branding campaigns and strong project/client account management skills.

• Experience and working knowledge of Adobe Creative Suite design software a plus

• Experience with video editing a plus

• Experience with Sprout a plus

Starting Compensation: $65,990-$80,838 annually, plus a competitive benefits package.