This job description covers responsibilities for an employee working part-time to assist the Small Business & Technology Development Center in supporting small and mid-size businesses in New Hanover, Brunswick, Columbus, Pender, Duplin, and Onslow Counties. Responsibilities include both marketing and administrative/counseling duties:
MARKETING:
Assist small and mid-size business owners with digital marketing strategies, offering firsthand experience in online marketing, customer engagement, and data-driven strategy development.
Key Responsibilities:
* Conduct social media audits and provide reviews, recommendations, and reports to enhance business owners' digital presence.
* Evaluate websites for user experience, content effectiveness, and overall performance, offering strategic recommendations for optimization.
* Analyze online customer perspectives and behavior to identify areas of improvement and provide actionable insights.
* Engage with business owners to understand their marketing needs and tailor recommendations accordingly.
* Collaborate with internal teams to implement and refine marketing strategies for businesses.
BUSINESS
COUNSELOR (
ADMINISTRATIVE/
COUNSELING):
Provide a combination of administrative support and business advice and counsel to small-size business clients focusing on the SBTDC's pre-venture and existing small business segments.
Key Responsibilities:
a. In the administrative role, responsibilities include:
* Work alongside the Regional Center Director to support the Center with departmental reporting, reconciliations, approvals, purchasing, asset management, data management, and budgeting.
* Support the IT needs of the center by staying in touch with the IT department regarding equipment needs and timely delivery of the requested items.
* Support center-sponsored events to ensure that all events are successful.
* Assist in the creation of digital marketing content, including social media posts, blog articles, and email campaigns for the
SBTDC office.
b. In the counseling role, responsibilities include:
* Be the initial point of contact and intake for all businesses entering the Center, either in person, phone, or internet.
* Conduct assessment, introductory counseling, answering general start-up questions, and completing short-term research projects for selected clients.
* Collaborate and consult with other team members to assess prospective clients and provide appropriate case manager assignments and/or professional referrals. |