New

Social Media & Content Strategy Manager - Honda Marine

Honda North America
$81,300.00 - $122,000.00
United States, Georgia, Alpharetta
Apr 02, 2025
What Makes a Honda, is Who makes a Honda Hondahas a clear vision for the future, and it's a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals. At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company that serves as a source of "power" that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize "the joy and freedom of mobility" by developing new technologies and an innovative approach to achieve a "zero environmental footprint." We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team. If your goals and values align with Honda's, we want you to join our team to Bring the Future! Location Alpharetta, GA Job Purpose The Social Media Assistant Manager is responsible for planning and executing Honda Marine's social media strategy across all owned channels to enhance brand awareness, engage & increase our audience, and drive traffic to the company's digital platforms. This role oversees creating and curating content, monitoring social media channels, and analyzing performance metrics to optimize social media campaigns. This exciting role drives the organic social media brand voice for Honda Marine USA. Key Accountabilities Develop and implement social media strategies for Honda Marine's owned channels to align with short-, medium- & long-term business goals. Conduct research on current trends and audience preferences. Develop & execute plans based on said research. Content Creation and Curation Analyze social listening data and performance metrics, identify key target audience needs to develop content strategies. Work with vendors to implement. Create, edit, and publish engaging content across various social media platforms. Curate content from relevant sources to share with the audience. Manage agency content development initiatives. Track & analyze competitive landscape for trends & performance. Document results. Community Management Work with vendors to monitor social media channels for comments, messages, and mentions. Respond to inquiries and engage with followers in a timely and professional manner. Drive the organic social media brand voice for Honda Marine USA. Monitor & report on competitive channels for awareness of industry messaging and trends. Performance Analysis Analyze social media metrics on a regular basis to measure the effectiveness of campaigns and organic channels. Report to executives on a regular and ad hoc basis. Establish & track performance goals. Drive execution, measure success & hold vendors accountable by tracking against said goals. Prepare reports and provide insights to improve future strategies. Collaboration and Coordination Work with internal teams such as marketing, PR, PRO, PP, Service, Legal to develop content strategies & ensure brand consistency. Coordinate with external vendors & stakeholders, including agencies, content producers, influencers & partners to amplify the brand's reach. Qualifications, Experience, and Skills BA / BS in Marketing, Communications, Advertising, or related field. Minimum Experience 8 + years of experience in social media management, communications, marketing or a related field; working with large brands or advertising agency experience preferable. Proven history of developing and executing successful social media campaigns. Experience with content creation, community management, and performance analysis. In-depth knowledge of social media platforms (specifically Instagram, Facebook, LinkedIn, X), their functionalities, respective audiences & best practices. High proficiency in social media management tools and analytics as well as adobe creative suite applications. Marine industry experience highly valuable. Other Job-Specific Skills Proven experience creating, editing, and publishing content. Ability to shoot video & stills, edit, copywrite to accompany visual content & output for public consumption. Paid, owned, and earned social media proficiency. Experience in mitigating resolving brand risk and crises. Excellent communications skills with the ability to effectively collaborate with cross-functional teams at all levels of the organization. Detail-oriented with strong analytical skills to identify potential opportunities and risks within social media activities. Ability to adapt quickly to evolving technologies and industry trends. Strong project management skills with the ability to prioritize tasks and work under tight deadlines. Creative thinker with a keen eye for design aesthetics. Proficient in analyzing data and extracting insights to improve social media performance. A passion for marine industry & social media Professional certifications in social media management, AI or related fields are a plus Workstyle 60% normal office conditions - desk job with laptop, meetings, conference calls 40% travel to execute content development opportunities. Boat shows, product introductions, special events, industry events, Marine Dealer & OEM visits, etc. Work Style: Mostly in office, some WFH flexibility. OT available Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.