Director of Marketing Strategy (Aviation Aftermarket)

About CAMP Systems: At CAMP Systems, we are the trusted leader in aircraft compliance and health management, proudly serving the global business aviation industry. With over 20,000 aircraft and 33,000 engines supported on our cutting-edge platforms, and partnerships with more than 1,300 maintenance facilities and parts suppliers worldwide, we're shaping the future of aviation technology. Since our founding in 1968, we've grown to a dynamic team of 1,600+ employees across 14 locations globally-all united by a passion for innovation and excellence.

Our Mission & Vision:
We connect the aviation industry through smart technology to make flight safer and more efficient, driving the future of aviation with intelligence and exceptional customer experiences.

Our Values & Excellence Mindset: We are customer obsessed, trust-driven, owners of our work, stronger together, constantly curious, and boldly innovative.

What You Will Experience In This Role:

We are looking for a seasoned professional with deep experience in the Aviation Aftermarket industry. The ideal candidate will lead the development and execution of innovative strategies aimed at promoting and maximizing our aftermarket software solution, which includes a comprehensive ERP solution along with complementary products and services. This position will require an in-depth understanding of the aviation aftermarket landscape, a strategic mindset, and a mature understanding as to how this industry buys, sells and repairs aviation assets.

Responsibilities:

Strategic Marketing Leadership:

• Develop and implement comprehensive marketing strategies specifically tailored for our products and the aviation aftermarket sector.
• Identify emerging trends, opportunities, and key growth areas in the aviation aftermarket industry to guide marketing initiatives.
• Identify new product and business opportunities, and validate with customers and prospects, and develop the business model and go-to-market plan

Brand Development & Management:

• Strengthen brand awareness and differentiate the company from competitors in a competitive market.
• Ensure consistent messaging and branding across all communication channels, including digital, print, and events.
• Evangelize the company's solutions and drive successful go-to-market implementation.

Market Research & Analysis:

• Conduct detailed market research and competitor analysis to identify market demands and customer needs within the aviation aftermarket industry.
• Utilize customer insights to develop targeted campaigns that resonate with key decision-makers, such as airline operators, MRO providers, suppliers, and OEMs.
• Stay ahead of industry changes and regulatory updates, ensuring marketing efforts remain relevant and compliant.

Sales Enablement & Collaboration:

• Collaborate closely with the sales team to create marketing materials, presentations, and collateral that support sales efforts and enhance customer engagement.
• Develop and recommend customer retention programs, including loyalty initiatives and after-sales service support.
• Recommend marketing insights and tools that help the sales team effectively communicate value propositions to potential and existing clients.

Industry Relations & Networking:

• Build and maintain strong relationships with key customers and stakeholders in the aviation aftermarket, including suppliers, distributors, MRO's and OEM's.
• Represent the company at relevant industry conferences, trade shows, and events to increase brand visibility and network with potential clients.

You have:

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree or MBA is a plus.
• Minimum of 7-10 years of practical, hands on experience, in the aviation aftermarket space, with experience in the related sectors (such as MRO, parts distribution, or aerospace services).
• 5-10 years experience with ERP software systems. Multiple systems is a plus. Must have an intuitive understanding of an ERP systems value and ROI.
• Strong understanding of aviation aftermarket software products, services, and market dynamics.
• Excellent communication, and interpersonal skills.
• Ability to collaborate effectively with cross-functional teams, including sales, product development, and customer service.
• Proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM software (e.g., Salesforce), and analytics platforms (e.g., Google Analytics).
• Strong project management skills.
• Strategic thinker with a results-driven mindset.
• High attention to detail and the ability to manage multiple projects simultaneously.
• Creative and innovative, with a passion for staying at the forefront of industry trends.
• Proactive and self-motivated with a strong focus on delivering value to customers and the business.

Compensation: up to $150,000.00 USD per year - dependent on experience, plus a bonus program

Why Work at CAMP?

Join a culture where your ideas matter, your impact is real, and your growth is supported. Be part of a team reimagining the future of aviation.

CAMP is committed to creating a diverse environment and is proud to be an affirmative action and equal opportunity employer - vets/disabled

CAMP is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please contact hr@campsystems.com.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, disability or protected veteran status EEO.