CRM and Loyalty Manager (Healthcare)

At Nestle Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life, Nature's Bounty, Vital Proteins, Orgain, Nuun, BOOST, Carnation Breakfast Essentials, Peptamen, Compleat Organic Blends, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.

At Nestle Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing.

Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.

POSITION SUMMARY:

The healthcare marketing landscape is changing, fast. Healthcare professionals are increasingly expecting their engagements with companies and brands to be more digital going forward. Nestle Health Science recognizes the importance of finding and reaching our customers where they are, and that means increasing our commitment to transforming our marketing strategy and focusing on healthcare professionals (HCP) Omnichannel.

The CRM & Loyalty Manager (Healthcare) is responsible for developing and executing data-driven CRM strategies to enhance healthcare professionals customer engagement, retention and lifetime value. This person will own the end-to-end management of customer email & SMS campaigns and journeys, from creation to optimization, and drive innovation through testing and continuous improvement. This role requires a strategic thinker with hands-on experience in CRM tools and a passion for creating an effective HCP Omnichannel experience. This is a remote opportunity with quarterly travel anticipated.

KEY RESPONSIBILITIES:

• Oversight of email & SMS marketing, as well as a loyalty program, focused on reaching Healthcare Professionals for Nestle Health Science Professional Health Brands to drive customer acquisition, engagement, retention and loyalty.
• Create email and SMS campaigns, including calendar management, briefing, routing, QA, audience segmentation and scheduling.
• Build new automated journeys, including creative process and creation of flow structure.
• Optimize existing email & SMS through continuous analysis and improvements.
• Manage CRM marketing zero & first-party data, including incoming leads, audiences lists, and supplemental profile data.
• Develop and maintain a testing roadmap, including A/B and multi-variate tests to improve engagement and conversion metrics.
• Manage HCP loyalty program.
• Measure and report performance of all email, SMS and loyalty activations. Lead monthly and quarterly reports internal stakeholders and leadership.
• Establish relationships and collaborate cross-functionally with Brand, Creative & Development, Marketing Technology, Medical/Legal/Regulatory, and Sales partners.
• Own HCP loyalty program, including earning methods, rewards, referrals, tiering and corresponding promotions.
• Understand each brand's target audience, overall business goals and strategic marketing objectives.
• Facilitate HCP Omnichannel strategy and execution to ensure consistency across online and offline touchpoints, such as conferences, educational webinars, media, etc.
• Thought Leadership: Maintain and share expert knowledge of key HCP engagement tactics and the latest industry and market trends, along with a POV on what/how we can leverage for our own brand.

EXPERIENCE AND EDUCATION REQUIREMENTS:

• Bachelor's Degree in Marketing, Communications, or similarfield is required.
• At least 5 years of experience with CRM & loyalty strategy and hands-on program execution, ideally in the healthcare spacewith 2+ years of Healthcare Professional CRM experience.
• Experience leveraging marketing automation/ESP systems like Salesforce Marketing Cloud, Salesforce Account Engagement, or Klaviyo required.
• Experience using loyalty platforms like Yotpo or Salesforce Loyalty Management preferred.
• Expertise in customer segmentation, list management, deliverability and CAN-SPAM laws.
• Experience with data-driven marketing and building programs that drive incremental results.
• Ability to handle multiple parallel projects across a large portfolio of products.

PREFERRED SKILLS:

• Communication skills.

• Ability to build strong working relationships, both internally and externally.

• Project management skills.

• Analytical skills and understanding of KPI's for CRM and loyalty.

• Comfortable with learning new technologies.

This position will be either a remote or hybrid role based on the selected candidate's geographic location. Preference will be given to applicants who live within a commutable distance of Bridgewater, NJ, Chicago, IL, Palm Beach Gardens, FL or Long Island, NY.

Theapproximate payrange for this position is $110,000 to $130,000.Please note that thepay rangeprovided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.

Nestle offers performance-based incentives and acompetitive total rewards package, which includes a401k with company match, healthcare coverage and a broad range ofother benefits. Incentives and/or benefit packages may varydepending on the position. Learn more atAbout Us |Nestle Careers (nestlejobs.com).

Requisition ID:338994

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.

The Nestle Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

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