|
The hiring range for this role is: 172,036.00 - 241,270.00
This is the lowest to highest salary we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the hiring range and this hiring range may also be modified in the future. A candidate's position within the hiring range may be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, relevant experience, skills, seniority, performance, shift, travel requirements, and business or organizational needs.This job is also eligible for annual bonus incentive pay. We offer a comprehensive package of benefits including paid time off, 11 holidays, medical/dental/vision insurance, generous 401(k) matching, lifestyle spending account and many other benefits to eligible employees. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law. Primary Job Functions
Leads the development of the BCBS System Brand and Experience strategies, including system opportunities, potential partnerships/sponsorships to elevate the Brand nationally, and the ongoing identification of best practices Leads the development of marketing strategies, plans and tactics to support Plans across a broad array of lines of business and BCBSA focus areas. Oversees partnerships with related outside parties, manages agencies, and partners with communications team in campaign and media development Partners with Brand Legal to oversee the development and maintenance of brand guidelines and regulations that are consistent with the brand's voice and identity, and appropriately evolve with market needs Convenes, builds credibility with, and facilitates discussion and alignment across the Chief Marketing Executives, the Chief Customer Experience Officers, and the CEOs that participate on the BCBSA Brand Committee
Education, Experience and Certification Education Required: Bachelors degree Preferred: Masters degree Experience Required: 10 years experience Knowledge, Skills, and Abilities
Requires excellent oral and written communications skills with the capabilities to negotiate, persuade, and make effective presentations to varying audiences internal and external to BCBSA. Ability to provide expertise and credibility amongst participating and non-participating Blue Plans in System-related marketing efforts. A high level of confidence, integrity, can-do attitude, and critical thinking skills are required, as well as a professional executive presence for interacting with and influencing key leadership Excellent interpersonal skills for building and fostering key relationships. Must be able to effectively represent BCBS in various forums and with various audiences. The ability to establish credibility and be decision and results oriented while balancing varying business considerations/priorities is critical, as well as is the ability to demonstrate good judgment and critical thinking relative to problem analysis/resolution at both the strategic and functional levels. Must have demonstrated leadership skills relative to staff management and achieving results through others. Ability to provide expertise and credibility amongst participating and non-participating Blue Plans.
#LI-Hybrid
|
Blue Cross Blue Shield Association
vision insurance, 401(k)
Jan 22, 2025