Senior Physician Liaison

Minimum Education
Bachelor's Degree concentration in business, marketing, communications, or a related field (Required)

Minimum Work Experience
5 years related experience in a liaison, marketing, or physician sales role in healthcare setting (Required)

Required Skills/Knowledge
Understands the complexities of various operational systems that integrate into the CRM such as the Hospital electronic medical record.
Knowledgeable with electronic medical records and other hospital operational systems.
Business development skills are a plus.

Functional Accountabilities
Research and Strategy

• Utilize referral data across each territory to identify overall and service line specific referral patterns.

• Assist in the development of short- and long-term marketing plans to optimize the use of physician referrals to health services.

• Provide strategic council across the organization as it relates to physician relations by attending meetings and joining committees focused on referring physician relations and communications.

• Assist the Manager to develop physician targeted strategies to enhance communications and partnerships with referral community

• Possess superior written and verbal communications skills with internal and external audiences.

Physician Outreach

• Coordinate and implement visits to referring practices to build and maintain relationships, include ongoing follow-up and monitoring.

• Provide information about Children's services lines, key physicians, initiatives, and research.

• Coordinate with Children's operational and service excellence departments to problem-solve, identify trends and suggest improvements, and measure trends in physician satisfaction.

Physician Relations

• Serve as bridge between Physician Relations team, contact center, medical records department, clinical informatics team and others who are part of the referral process/pipeline to improve referral process.

• Participate in the development and execution of an internal intake center to improve provider satisfaction and increase referrals.

• Serve as the Salesforce superuser and work with the Salesforce Administrator to ensure proper data hygiene and proper systems integration.

• Manage workflows, process improvements and other upgrades that may impact the Salesforce Physician Relations platform that is shared with other departments such as PHN and contact center.

• Work with Manager to identify and develop outreach tactics based on data from NPI, ICD 10 codes and other data.

Organizational Accountabilities
Organizational Accountabilities (Staff)
Organizational Commitment/Identification

• Anticipate and responds to customer needs; follows up until needs are met

Teamwork/Communication

• Demonstrate collaborative and respectful behavior

• Partner with all team members to achieve goals

• Receptive to others' ideas and opinions

Performance Improvement/Problem-solving

• Contribute to a positive work environment

• Demonstrate flexibility and willingness to change

• Identify opportunities to improve clinical and administrative processes

• Make appropriate decisions, using sound judgment

Cost Management/Financial Responsibility

• Use resources efficiently

• Search for less costly ways of doing things

Safety

• Speak up when team members appear to exhibit unsafe behavior or performance

• Continuously validate and verify information needed for decision making or documentation

• Stop in the face of uncertainty and takes time to resolve the situation

• Demonstrate accurate, clear and timely verbal and written communication

• Actively promote safety for patients, families, visitors and co-workers

• Attend carefully to important details - practicing Stop, Think, Act and Review in order to self-check behavior and performance