Demand Generation Programs Manager

Our world is transforming, and PTC is leading the way.Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

Location: Boston, MA- Hybrid office schedule

We are seeking an experienced and strategic Demand Generation Programs Manager to lead and optimize our digital marketing initiatives at Onshape by PTC. This role requires a seasoned professional with 5-7+ years of experience in demand generation and digital marketing, demonstrating a proven ability to drive high-quality leads, engage target audiences, and support sales efforts. The ideal candidate will excel in managing comprehensive marketing campaigns, leveraging advanced marketing tools, and delivering actionable insights to enhance overall marketing performance.

Key Responsibilities:

• Email Marketing Management: Develop, execute, and optimize email marketing campaigns, ensuring effective messaging, segmentation, and performance tracking.
• Chatbot Implementation: Oversee the creation and management of Drift chatbot playbooks on the website to enhance user engagement and lead conversion.
• Webinar Execution: Plan, promote, and manage webinars, coordinating with internal stakeholders and external partners to deliver high-value content to prospects and customers.
• Content Creation: Develop and repurpose valuable content to support campaigns across email, website, webinars, social media, and other digital platforms.
• Database Management: Maintain and optimize the marketing contact database, ensuring accurate segmentation, consent tracking, and hygiene to support targeted outreach.
• Performance Analysis: Analyze and report on campaign performance metrics, including open rates, click-through rates (CTR), and lead quality, providing actionable insights to improve results.
• Best Practices Implementation: Stay up-to-date with digital marketing trends and best practices, ensuring campaigns are innovative and competitive.

Preferred Skills and Competencies:

• Strong verbal and written communication skills, with the ability to collaborate effectively across teams and with stakeholders at all levels.
• A proactive and self-motivated approach to managing complex projects in a fast-paced environment.
• Exceptional organizational skills and meticulous attention to detail.
• Proven ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.

Experience and Qualifications:

• 5-7+ years of experience in demand generation or digital marketing within a professional B2B environment.
• Demonstrated success in leading and managing end-to-end lead generation campaigns.
• Proficiency with marketing automation platforms (Eloqua experience is a plus).
• Familiarity with Drift or other chatbot technologies.
• Experience planning and executing webinars for lead generation.
• Bachelor's degree in marketing, business, or a related field.

What Success Looks Like:

• Consistent delivery of qualified leads that contribute to sales pipeline growth.
• Continuous improvement of campaign metrics, including engagement rates and conversion rates.
• Efficient management of marketing databases and technology to ensure campaign success.
• Recognition as a key contributor to the marketing team's success in achieving demand generation goals.

Join our dynamic marketing team and play a pivotal role in driving demand and shaping the future of PTC.

Life at PTC is about more than working with today's most cutting-edge technologies to transform the physical world. It's about showing up as you are and working alongside some of today's most talented industry leaders to transform the world around you.

If you share our passion for problem-solving through innovation, you'll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

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