Senior Specialist Email Marketing-Remote

Bright Horizon's is looking for a dynamic, detail-oriented Senior Marketing Specialist to join our Lifecycle Marketing team. The ideal candidate will thrive in a fast-paced environment and will be responsible for overseeing email marketing programs targeting the employees of Bright Horizons clients. This individual will focus on the development and implementation of marketing and communication strategy to promote Bright Horizons' family of solutions across channels including email, SMS, and landing pages.

What you will be doing:

• This role is remote eligible, however we will give priority to candidates in the Boston area

• Work closely with marketing automation team to support and implement the strategy and execution of marketing programs that target Bright Horizon's clients and Client Employees.

• Lead execution of client and employee email campaigns through the use of Marketing Cloud Manage creation of marketing collateral, including email, SMS messages, print, and digital assets for promoting Bright Horizons services to client employees.

• Review, implement, and enforce appropriate use of company brand materials and copy across all marketing collateral.

• Gather data and analyze marketing performance for email campaigns, launch webinars, content platforms, digital assets, mobile app, operational websites

• Work closely with Creative Services, Marketing Automation, and Marketing Operations teams to ensure successful campaign execution.

• Ensure campaigns are executed on time and meet quality standards.

What we hope you bring to this role:

• Bachelor's degree in marketing or related field preferred or 3+ years or relevant experience in lieu of degree

• 3+ years of Experience in marketing, communications, or related field. Experience in email marketing or lifecycle marketing preferred.

Additional Job Requirements:

• Qualities include strong project management skills; results-oriented and highly motivated.

• Ability to lead projects and take initiative on ideas with minimal supervision.

• Thrives in a team environment as well as in an individual setting.

• Excellent written and verbal communication skills

• Flexibility to adjust roles and responsibilities to meet the needs of an evolving and fast-growing marketing organization.

• Knowledgeable and adept at Microsoft OS, including Microsoft Office, Excel, Microsoft Outlook.

• Experience with marketing automation, email marketing tools, and HTML print-on-demand systems, and providing creative direction a plus.

• Strong project management and organizational skills

• Experience working with cross-functional marketing teams and providing direction/feedback

Compensation Range:

The annual starting salary for this position is between $65,000 to $75,000 annually. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors

Benefits:

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Life insurance
• Long-term and short-term disability insurance
• Career development

Also, depending on hire date and subject to applicable eligibility requirements, new employees in this role receive up to: 40 hours of paid sick time per year, 10 days of paid vacation time per year, 6 weeks of paid parental leave, and 10 paid holidays annually.

Deadline to Apply Information:

This posting is anticipated to remain open until 12/27/2024

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Our people are the heart of our company. Because we're as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us.

HAVING TECHNICAL ISSUES WITH YOUR APPLICATION?

Contact us at bhrecruit@brighthorizons.com or 855-877-6866.

Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: EEO - English and EEO - Spanish along with information on the Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.