Marketing Specialist

Ardent Health is a leading provider of healthcare in growing mid-sized urban communities across the U.S. With a focus on people and investments in innovative services and technologies, Ardent is passionate about making healthcare better and easier to access. Through its subsidiaries, Ardent delivers care through a system of 30 acute care hospitals, 24,000+ team members and more than 280 sites of care with over 1,800 affiliated providers across six states.

POSITION SUMMARY

The Marketing Specialist will support consumer engagement efforts by developing and implementing strategies to grow volume and reputation of key programs and writing and editing marketing communication materials across multiple distribution channels.

Day-to-day operations will include complex project management, creation of written and visual content for social media, website, internal communications, brochures, and other correspondence, special event/community outreach support, and meeting with providers and hospital leaders regarding strategy and implementation support.

• Research, write and edit internal and external communications including patient testimonials and health-related topics for digital and traditional media such as newsletters, social media posts, website copy, press releases and other collateral.
• Key participant on the editorial team, contributing ideas for media pitches and assisting with development of content marketing strategies for specified consumer engagement and local campaigns.
• Assist with provider onboarding, including letters and social media announcements.
• Coordinate marketing and communication projects, promo items and events with multiple stakeholders including internal clients, graphic and web designers, other consumer team members and vendors.
• Ensure patient confidentiality in all aspects of job performance.
• Manage multiple projects simultaneously while tracking assignments and meeting deadlines.

Education & Experience:

• Bachelor's degree in communications, mass media, journalism, marketing and/or related degree.
• Additional years of experience may substitute for the required education on a year-for-year basis
• 3+ years in communications, journalism, public relations, marketing or a related field.
• Previous healthcare experience, preferred.

Knowledge, Skills & Abilities:

• Proficient in AP Style and Microsoft Office software including Excel, PowerPoint and Word.
• Ability to takes ownership of assignments.

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