6G Marketing Manager
 Keysight Technologies | |
 United States, Texas, Dallas | |
 Dec 16, 2024 | |
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Overview
Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do. Our powerful, award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. Diversity, equity & inclusion are integral parts of our culture and drivers of innovation at Keysight. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. Responsibilities Does storytelling, constantly innovating new and engaging ways to reach potential and existing customers, and designing campaigns to increase awareness and demand excite you? What about creating content and marketing campaigns on topics ranging from 6G to AI? If you are convinced you could generate excitement in customers around the world for Keysight's 6G research and measurement solutions, then this job is for you. We are looking to hire a highly motivated individual - a self-starter, a go-getter, someone who is not afraid to try new things or be unconventional. The ideal candidate will have a proven track record of identifying and understanding industry trends, be able to quickly gain new technical knowledge, and create compelling content suitable for engineers and influencers of design, emulation, and test tools. Additionally, the candidate should have established connections and past engagement experience within the industry. Responsibilities: In this role you will be able to work remotely from home in the US. This position will focus on three main tasks. First, you will develop messaging, strategy, and global go-to-market plans for Keysight's products and solutions in emerging markets. As 6G marketing manager, you should excel at building bridges and positive relationships both within our direct team and companywide. You will coordinate, manage, and execute tasks and projects that are cross-functional and cross-regional. Second, you will create a global campaign and personally develop the core content, including messaging, white papers, eBooks, demos, videos, and webinars for Keysight's 6G solutions and represent Keysight at select industry events, physical and virtual. You will work with the global sales/field marketing team, product managers, and dedicated marcom resources to refine your campaign plans to promote and maximize the impact of your activities. Your goals are to create and influence audiences that will ultimately be nurtured into high-quality marketing leads. Third, you will ensure that your efforts fit Keysight communication channels, and you will measure the performance of your activities and their ability to deliver against the audience and engagement goals you define. You will have the freedom to create the best possible campaigns and deliver your content to tens of thousands of potential customers. You will have abundant support, including access to designers, branding experts, marketing consultants, e-mail experts, copy editors, graphic artists, and more. If the idea of marketing the industry's best 6G test and measurement solutions excites you, and you have a passion for well-written papers and audio and video content, Keysight is the place you want to be. We are looking for someone who is not afraid to take risks, challenges conventional thinking, and brings their whole team to a higher level. Qualifications
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