Senior Director Marketing

Dassault Systemes
paid holidays, long term disability, tuition reimbursement, flex time, 401(k)
United States, Massachusetts, Waltham
Dec 21, 2024
Role Description & Responsibilities The Sr. Director, Marketing - NAM GEO will lead and manage key departments within the GEO Marketing group, including Partner Marketing, Growth Marketing, Digital Marketing, and Event marketing (trade shows). * At the regional (GEO) level, oversee the local marketing team to provide a high level of leadership and management to optimize and grow their contribution to Dassault Systemes' business, managing areas such as direct and in-direct channel marketing, events, and digital, along with budget oversight. * At a global level, sharing knowledge and best practices with your peers from different GEOs around the world to increase the overall business impact. * Instrumental in the definition and execution of the GEO marketing strategy. * Define, develop, and implement a robust awareness & reputation plan for the group/GEO, ensuring collaboration and message alignment with global marketing pillars. * Build and execute an integrated GEO marketing plan aligned with the GEO strategy. * Contribute to the go-to-market strategy with documented insights on key market and competitive trends. * Establish a leadership pipeline by mentoring senior marketing professionals to ensure the continuous evolution of the GEO marketing team's capabilities and influence. * Oversee the smooth execution of the operational marketing plan. * Manage and maintain the annual marketing budget. * Collaborate closely with the GEO managing director on the GEO Business Strategy and planning. * Represent marketing in external group/GEO activities (e.g., as a speaker at events, or in public relations efforts) to drive thought leadership/mind-share, interest and business growth. Qualifications * Over 15 years leading sales marketing in high-tech B2B software industries or manufacturing businesses. * Proven experience in developing/executing business transformation programs and associated buying journey and content for Manufacturing and/or Software companies e.g., industrial, medical, enterprise process management, business platforms, ERP, CRM, CAD-CAM-CAE, GIS, medical, or industrial. * Exceptional written, verbal, and presentation skills. * Expertise in designing customer journeys and lifecycle marketing strategies, focusing on enhancing customer experience and retention. * Strong leadership and people management capabilities. * Proven ability to lead teams and organizations through change. * Experience driving direction and alignment with cross-functional teams. * Proficiency in using data analytics and business intelligence tools to drive informed marketing strategies and measure ROI. * Deep understanding of digital marketing trends and technologies. * Demonstrated ability to excel in high-visibility situations, especially when interacting with customers, partners, and executive management. * Experience creating sales tools and enablement programs that drive sales success. * Bachelor's degree required. MBA highly preferred. Compensation for the role will be commensurate with experience. The total expected compensation range will be between $ 224,900 - 264,600 representing the base salary (or annualized salary based on estimated hourly compensation) and target bonus. Diversity statement In order to provide equal employment and advancement opportunities to all individuals, employment decisions at 3DS are based on merit, qualifications and abilities. 3DS is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age (40 and above), disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. 3DS will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state laws and local ordinances. We are committed to fair employment practices and will evaluate all candidates based on their qualifications, regardless of past arrest or conviction history. Compensation & Benefits Dassault Systemes offers an excellent salary with potential for bonus, commensurate with experience. Benefits include a choice of plans providing comprehensive coverage for medical, dental, vision care for employee & dependents as well as employee life, short & long term disability, tuition reimbursement, immediate 401K enrollment, 401K match (50 cents on the dollar, up to the first 8% of your eligible compensation that you contribute based on match eligibility criteria), flexible time off policy, and 10 paid holidays.