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Job Purpose and Core Tasks The Group Manager, Marketing for Video Imaging is a critical role in the technology vertical of a leading medical device organization. This position is located in Los Angeles. (El Segundo) The Group Manager, Marketing leads a team of technology marketing professionals and develops skills amongst that team to address new and emerging trends in video and Operating Room visualization. This role develops and deploys strategies & content to grow and drive market share growth of medical capital equipment in the surgical and procedural endoscopic video imaging/networked device portfolio. This person will travel approximately 25% domestic. (conventions, conferences, product launches) A desire to win, drive market share and collaborate should fuel behavior.
A desire to work on a technically sophisticated portfolio and help to contribute to a customer's & patient's clinical, operational & financial experience should drive motivation in applying.
The candidate should have the background to lead and develop a diverse team, given new and emerging trends & strategies. Leadership
* Lead downstream technical marketing team. This role will directly manage and supervise a team of four.
* Establish and track metrics to monitor performance against goals and strategies
* Effectively motivate a team, and inspire collaboration and success Marketing
* Lead the development, testing, and implementation of brand messaging, campaigns and marketing materials
* Lead transformations in technology, in an effort to take market share
* Develop and execute annual marketing plans and commercialization strategies
* Inspire creativity & collaborate globally Strategy
* Continually maintain portfolio prioritization and product strategy
* Lead and work collaboratively across all US corporate functions, including Enterprise Sales & Service, Revenue Operations, other Marketing Specialties, Medical Affairs and more.
* Lead and work strategically with the Sales Organization to understand our internal-customer needs and also be acutely in tune to the Customer needs
* Lead and work effectively with the Global Marketing and Product Management/Development organizations related to global campaigns, roadmap planning, etc. Core Tasks:
- With minimal oversight by management, this is responsible for the development and implementation of strategic marketing tactics and plans that support the "Visualization" specialty with a specific focus on driving revenue growth and increased market share. Visualization is how surgeons see through camera systems in the Operating Room.
- Manages the development of marketing resources (internal and external) to increase sales effectiveness and brand awareness and engagement.
- Oversees the management of product/program launches for the specialty and on-going management of the legacy product/program portfolio.
- Global collaboration with business partners as necessary.
- Stays current on market trends and new product development opportunities. Translates findings into actionable items that drive marketing initiatives.
- Synthesizes market trends and communicates implications to Marketing, US Sales, and Americas Leadership Team through regular reporting.
- Ambassador for brand, image, and messaging of the specialty's product portfolio in U.S. market.
- Partners with geographies, marketing specialties, education team and functional experts to develop and execute field and customer education and training plan.
- Defines product/program positioning, messaging, and marketing/advertising plan in alignment with broader portfolio considerations.
- Establishes and maintains relationships with Key Opinion Leaders within the specialty across the country.
- Mentors and guides team.
- Tracks and reports out on ROI and effectiveness of projects/programs for the Specialty Marketing team.
- Partners with Customer Support, Operations and Sales to optimize the customer experience.
- Responsible for brand, image, and messaging direction specialty portfolio in U.S. market.
- Organizes resources, analyzes, and solves problems, establishes priorities, and makes evaluative judgments within specialty.
- Manage team of marketers that act as the project lead for product/program realization and lifecycle management of products within specialty including definition and ownership of launch plans, branding, content, and collateral development, launch programs and promotions, sales force education, and tracking of results.
Minimum Knowledge, Education and Skill Requirements
Required Minimum years of relevant work experience:
- 10+ years of medical sales and/or marketing experience (minimum of 5 years in Marketing).
- Experience supervising da team directly, preferably for three or more years.
- Proven mastery in writing, presentation, and communication skills.
- Proven experience in developing teams, with proven success.
- Proven experience demonstrating an aptitude towards technical competencies in complex devices and/or networked devices.
- Proven experience demonstrating proficiency of Marketing Principles, concepts, and methodologies.
- Excellence in Microsoft Office programs including Word, Excel, and PowerPoint.
- Possess exceptional organizational skills and the ability to multi-task.
- Demonstrated strong professional spoken and written skills in communication with team, coworkers, and customers.
- Demonstrated proficiency in project managing cross-collaborative projects involving stakeholders from IT, Regulatory, Sales, Marketing, Product/Program Development, etc.
- Medical device marketing/product management
- Ability to travel 25%, domestic.
Minimum education, certifications and/or credentials:
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Karl Storz Endoscopy
Dec 06, 2024