Sr Marketing Manager, Lab & Clinical Consultancy

bioMerieux Inc.
United States, North Carolina, Durham
100 Rodolphe Street (Show on map)
Dec 20, 2024
Sr Marketing Manager, Lab & Clinical Consultancy Location: Field, United States Position Type: Unfixed Term Job Function: Marketing Share: share to e-mail Share on Facebookshare to facebook Tweetshare to twitter Share on LinkedInshare to linkedin Apply Now > A world leader in the field of in vitro diagnostics for more than 60 years, bioMerieux provides diagnostic solutions which determine the source of disease and contamination to improve patient health and ensure consumer safety. In North America we have more than 6,200 team members across 11 sites or subsidiaries, including Salt Lake City-based BioFire Diagnostics and one subsidiary in Montreal, Canada. Come and join a family-owned global company with a long-term vision, and a human-centered culture. Description Primary Duties This Sr. Marketing Manager, Lab and Clinical Consultancy will partner closely with the US CSO service line leaders along with the Business Development Manager, Integrated Solutions and the Global Clinical Market Manager, Lab consultancy, as well as key stakeholders across US Marketing, Commercial Operations, Finance, and Sales, to ensure the value of our service offerings is well-supported, sufficiently understood, and promoted. This role requires substantial working knowledge of the IVD industry, the customer service function, marketing skills and commercial execution. Create Lab Consultancy solution value offers that link the value of particular service offerings to the bioMerieux integrated solution Propose a strategy and implementation plan for the development of a clinical consultancy offer Ensure Lab Consultancy pricing strategy that is consistent with broader clinical operations strategy and goals Develop and implement a campaign strategy to drive awareness and lead generation Develop and maintain subject matter expertise regarding competitor service offers and opportunities to either highlight or augment bioMerieux service offers to drive competitive differentiation In coordination with the Integrated Solutions marketing team, collaborate with upstream global marketing teams about customer and market needs that may inform future developments, investments or strategic direction for customer service offer Ensure collateral and promotional material articulating service value are incorporated in the integrated digital campaign strategy. Develop customer engagement tools that reinforce the differentiating value of the service as part of the bioMerieux integrated clinical solution. Develop strategic yearly plans and budgets. Training & Education Bachelor's degree required with emphasis on marketing and/or microbiology and/or laboratory science experience preferred. Experience 10+ relevant multifunctional experience in a clinical laboratory and/or commercial experience in product management, marketing, sales and/or customer service experience. Experience in the diagnostics IVD industry strongly preferred. Knowledge, Skills & Abilities IVD instrumentation subject matter expertise. Lab informatics subject matter expertise preferred Results oriented; ability to design scalable solutions to address business questions and/or challenges; self-motivated and organized to successfully complete high-quality work projects on time; attentive to detail. Ability to work across business lines and partner with various stakeholders to build consensus and achieve business results. Strong customer-facing skills from needs identification to delivering executive business case presentation. Ability to lead and effectively collaborate across multiple marketing and sales organizations. Strong analytical skills, with proven track record of creativity in problem solving and customer needs resolution. Strong customer facing skills at a mid- and senior- management level Process-oriented to seek details and data to quantify impact of continuous improvement for customer operational performance. Expert knowledge of the appropriate segment, its challenges & solutions Experience in a matrix organization and the ability to influence beyond lines of direct control. Travel Domestic Travel 15-20% Please be aware that recruitment related scams are on the rise. Fraudulent job postings are being placed on other websites, and individuals posing as bioMerieux Talent Acquisition team members are reaching out via email or text message in an attempt to collect your personal and confidential information. In some cases, these scammers are also conducting bogus interviews prior to extending fraudulent offers of employment. Beware of individuals reaching out using general phone numbers and non-bioMerieux email domains (i.e. Hotmail.com, Gmail.com, Yahoo.com, etc.). If you are concerned that an interview experience or offer of employment might be a scam, please make sure you are searching for the posting on our careers site https://careers.biomerieux.com/ or contact us at recruitment@biomerieux.com. BioMerieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant's identity and legal authorization to work in the United States are required of all new hires. Any misrepresentation, falsification, or material omission may result in the failure to receive an offer, the retraction of an offer, or if already hired, dismissal. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMerieux's or its affiliates' application process by contacting us via telephone at (385) 770-1132, by email at recruitment@biomerieux.com, or by dialing 711 for access to Telecommunications Relay Services (TRS). 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